Social Media Diversification – growing your audience.
Are you spreading your message far and wide on multiple Social Media channels?
Are you aware of the many ways to do this?
Social Media Diversification can help you grow your business and in this post we are going to share with you how you can benefit.
This will be a series. Today we will touch on Instagram and LinkedIn
As you know Facebook has been the Social Media king for years… the almighty… but is their dominance starting to crack? They remain popular because everyone’s friends and family hang out there, but the marketers are getting frustrated over all the changes of the rules of engagement and content layout.
And so although according to a recent study they continue to be the favorite, trends towards multiple platforms are taking hold. 42% of online adults now use two or more social networks. Some are beginning to feel diversification is the answer, and other sites are quickly developing a unique user base (teenagers on Snapchat, women on Pinterest, business executives on LinkedIn, etc.).
Social media diversification cannot hurt, and some say it’s the answer to a better more thorough use of time and resources. Getting the message out to a wider audience is the name of the game.
Instagram – Big Time Loyalty
Instragram is becoming a player. Stats show an incredibly high user engagement rate, especially when compared to facebook. More than half use it on a daily basis, while close to 35% do so multiple times daily. That’s huge for a smaller site and the usage is growing. So because of this high user engagement rate, they are being noticed by brand marketers. Marketers need images that wow consumers, and they need to create a strong relationship with a loyal following. Here’s some Instagram tips for seeing that happens.
- Choose photos that bring out the “feel and lifestyle” of your brand.
- Choose hashtags that are unique, simple and relevant to your brand. Avoid blending too many words into one hashtag (Instagram users love simplicity).
- Add captions that lend humor, wit and context to your photos.
- Link photos to your product pages to encourage consumers to go directly to your store or site.
- Reward your followers for viewing and sharing your pictures with a discount or a promotional code.
LinkedIn – Still Dominates The Higher Income Crowd
LinkedIn usage continues to be dominated by the higher income earners and college graduates, and has a high percentage of 50-64 year-olds. But smaller time marketers are now finding their way to the site. It’s well known as a place for business people to network, show off their expertise, and secure new business.
LinkedIn is a place to be taken seriously… here are some good tips:
- Start using LinkedIn’s sponsored updates. They are useful because they appear directly in a user’s news feed rather than on the sidebar, making for better interaction.
- Sponsored updates also have the same options as regular updates, such as like, share and comment. This will also create more engagement.
- Consider a company page and targeted updates. Targeted updates go out to a targeted LinkedIn audience, not to all of your followers like a regular update will do. You can tailor to the audience that is relevent to the message.
Women Spend More Time on Social Media—but not on Facebook
Women’s participation on social media is becoming more popular but surprisingly not on Facebook. They trend more towards blogs, Pinterest, and Instagram. It seems that although women are big on friends and family, they may be even bigger on coupons, promotions, and shopping deals. They tend to mix those things together into one feed. The best way to interact might be to humanize your brand along with a social presence.
Social channels feed off of each other and social media diversification can expand your message reach with big potential to get more clients and sales. With some playing around and some practice you can leverage your activities into a well received brand across the board.
by Brett Gurney
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