Training Archives - Internet Marketing For Beginners

How To Build A Brand Online

Brett Gurney — Thu, 21 Apr 2016 22:08:21 +0000

How to build a brand online is a question that many beginner internet marketers have.

We know what it’s like trying to figure out how to build a brand online, so we try hard to help when and wherever we can.

We’ll be working hard here to see that you get high-quality material and valuable information that you can use! If you follow along you’ll surely come across some tips and techniques that you can put into practice to help your journey

Here are some of the topics we will be covering in this blog:

• Concept and Mindset – You will not just talk the talk, but walk the walk.
• The Plan – This is where most beginners lose before they even start.
• Self-Branding – It’s crucial that you create a brand for yourself. Distinguish you from all the others.
• Hosting and Domain Name – Starting the branding process.
• WordPress Blog Basics – Your blog is your home and your hub. It’s quite necessary.
• Your Unique Selling Proposition – You are unique, and you do have something to offer!
• Your Niche Market – No one can be all things to all people, but you have a target market to go after.
• Setting up your Blog – Theme and Header. It’s your home so let’s decorate it.
• Writing Blog Posts – Getting started imperfectly.
• Your Marketing Funnel – The money is in the list!
• Social Media Marketing – Concepts and actions. Facebook really is a marketers dream!
• Search Engine Optimization – No sense being online if you can’t be found!
• And More! – We have to leave some surprises!

I know this sounds like a lot, and might look like a foreign language to someone who is brand new to this stuff…. but if you break it down and learn a piece at a time, it’s really not so bad, and it will come together for you. It will make sense, and you can do it.

There is a method, a plan, and a blueprint to follow … and when you get this, the rest is just a jigsaw
puzzle. You put the pieces together. I really love it when I see people start the right way, and shave weeks, months, or years of frustration off their journey. It’s enjoyable when you have a plan to follow…and it’s frustrating when you don’t. I know because I did it wrong. I learned but I learned the hard way. Now I want to teach others not to do what I did!

So the next time the question of how to build a brand online comes to mind, you might just be already well on your way to building that brand. Keep following, keep reading, keep studying, and most of all…. Keep Doing!

Learning how to build a brand online is something that can benefit you for your entire life. It’s very much worth the effort.

Stay tuned , and until you hear from me again I want you to be thinking about how serious you are.

Anyone can do this if it’s something they really want… and I promise we will keep it as simple as it can be.

by Brett Gurney

Brett Gurney Profile

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Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

P.P.S. If you find this information valuable please subscribe to get future posts delivered to your email, and please leave us a comment…thanks!

The post How To Build A Brand Online appeared first on Internet Marketing For Beginners.

Learn How To Market First … Then Choose A Company

Brett Gurney — Wed, 30 Sep 2015 01:12:57 +0000

Learn How To Market First – Sounds like a simple enough concept, but so many of us just don’t get it at first.

Have you ever found yourself spinning in circles and not going anywhere…. having to start over again and again?

Did you wonder if it was worth it, or if there was a better way?

I want to help…train…and share experience. I insist you do not do what I did. I wasted years spinning around in circles going nowhere. I mean we did ok and everything… going from start-up to start-up, and yes I did learn a lot…some what to do and some of what not to do. But it took a long time to come to the realization that there is a better way…. that I needed to learn how to market. This is not a knock on start-up companies… I have absolutely nothing against start-up companies and I would do another one in a minute if it looked promising enough.

What this is, is sharing the realization that you cannot depend solely on any one company…start-up or not. That if you brand yourself as someone who is providing value and leading by sharing knowledge of the industry with others, building your own list, create a following, and just learn how to market, you do not have to depend on any one company. Ever.

If you brand yourself, and become known as someone who has a little something to offer, you can build anything you want… be it a long-established company, a start-up company, or simply selling products or a service such as training or coaching.

Learning a few simple skills in this industry can take you a long way. There’s a method and an organized way to establish yourself as someone who is serious, professional, dedicated, and who can lead by teaching others those things. You do have to apply yourself, of course …you have to be those things – serious and professional, and dedicated – to present yourself to others as an example. But it can certainly be done by anyone. You just need to be determined and stick with it…. and do what’s suggested. Don’t do what I did, and think you can put it all together with a little info here, and a little work there…. It just doesn’t work well that way…you have to commit, focus, and see it through to the end.

It all boils down to this…. we all need to learn how to market. Brand ourselves as our own boss and a leader, not some representative, or some distributor of some company. That way if the company does go away, it’s more of a minor inconvenience, then a catastrophe.

by Brett Gurney

Brett Gurney Profile

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

P.P.S. If you find this information valuable please subscribe to get future posts delivered to your email, and please leave us a comment…thanks!

The post Learn How To Market First … Then Choose A Company appeared first on Internet Marketing For Beginners.

Overcoming Fear to Ensure Your Success

Brett Gurney — Sat, 15 Feb 2014 06:49:34 +0000

Overcoming fear can be crucial to reaching your potential.

Are your fears getting in the way of your success?

Do you feel your fears are keeping you from your full potential?

Recently I came across an article about fear and how it keeps us from our potential. Actually the article was titled Why We Fail To Create. It was an interesting piece about how fear gets in the way and keeps us from doing the things we want to do, and from creating the things we want to create…blocking us from our true potential and from being the best we can be.

I thought it was a good topic to rewrite and blog about so I started in on my routine of absorbing and processing the information and then putting it into my own words. Then I stopped reading and just started writing. After all I might be considered an expert on fear. I have my fair share and then some..and so what an easy topic for me to talk about. My “social anxiety” sometimes has a place in the most mundane of interactions for me. It’s a real curse. Fears on top of fears.

Don’t get me wrong I’m not paralyzed…I’m functioning and even manage to excel at some things. So I guess the human mind has a coping mechanism that kicks in to save the day when we find ourselves confronting those fears. But do they ever really go away? Probably not..at least not in my case. Can I learn to live with them? Sure why not… and as they say the best way to overcoming fear is to stare it in the face.

My fears have to do with people. Can anyone else relate to this? Social Anxiety. Fear of conversations, fear of eye contact, fear of intimacy, fear of honesty and truthfulness. And a deathly fear of public speaking. Now I’m not saying I lie about things, or hide from people. I just don’t go out of my way to attend social functions or gatherings, and I don’t volunteer true feelings or brutal honesty. It’s easier for me to run from my fears and to take the easy way out, then it is to face them and gut it out. Even though I know running is the cowardly way, and it does nothing for confidence and self-esteem, it’s the path of less resistance. Taking the easy way out.

It does however interfere with my work ambitions. Those constant doubts and questions of what others are going to think, and if I’m good enough. I know people were not put here to judge me, and I know people respect others that try even when they fail, but no matter how hard someone like me tries to convince themselves otherwise…the fears persist.

My love for internet marketing comes honestly. It is comforting knowing I can work and succeed without leaving my home. Going along with my strengths makes sense to me, and conquering internet marketing I feel is my strength and my calling. But I still am not performing to my full potential. My fears still get in the way…I get in the way…and if I could just learn to get out of my way, my success would come easier and faster this I know. I would become dangerously good at what I do. But I will keep trying. I will succeed. Letting it get the best of me is not an option. There are workarounds, and in the meanwhile I will continue to work at confronting and conquering those fears.

Here’s a few tips about overcoming fear that I picked up from reading on the same subject.

1. Keep going and it gets easier. When fear and doubt creep in, we creep forward.
2. Hang with people who have overcome their fears.
3. Celebrate the little wins
4. See the future outcome of overcoming.
5. Understand the cost of giving in or giving up.

Time to celebrate. Writing this is a little win for me.

by Brett Gurney

Brett Gurney Profile

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

P.P.S. If you find this information valuable please subscribe to get future posts delivered to your email, and please leave us a comment…thanks!

The post Overcoming Fear to Ensure Your Success appeared first on Internet Marketing For Beginners.

Getting Started the Right Way in Your Internet Marketing Career

Brett Gurney — Fri, 17 Jan 2014 23:15:19 +0000

It's being stated by the experts that by the year 2020 one half of the world's population will be online. A healthy percentage of them will be looking for opportunity.

That's a good reason for getting started in MLM now. There are several other good reasons.

Doing it the right way can position you in front of a good percentage of those people. It's also been said that over 80% of new opportunity seekers start their online business journey's with a search on Google.

Putting yourself in the path of those opportunity seekers is a darn good way to leverage your business building efforts. Does that make sense?

Getting Started With MLM And Internet Marketing

Before I go any further though I have to make a point and I must choose my words carefully to get the correct meaning across. I'll be talking a lot about getting started in MLM the right way. I'll also be talking a lot about internet marketing.

That doesn't necessarily mean for the brand new person to start their business adventure with internet marketing. Internet marketing is a learned skill that takes time. And I wouldn't want anyone to not start building their teams while learning.

You can't begin with something you don't know how to do yet. But you for sure can start learning the internet marketing trade while you're starting with the more conventional methods.

Begin with what you know how to do, such as talking to your friends and family, co-workers, and others in your community. This will get you well on your way.

So when I say getting started in MLM the right way, this simply means understanding and knowing that a well rounded strategy will need to be in play. Big global businesses have never been built with just friends and family. You are going to have to acquire some other skill sets to expand your business.

The secret to success with a network marketing company is to learn and use all phases of marketing. That includes online marketing of all sorts, and offline marketing of all sorts.

you need traffic!

Your friends and your family, people you know, community associates, work mates, etc will get you going, yes. But over time that will slow down for you. You need traffic to your website.

If you learn how to drive traffic to your website you can build any MLM any time. Learn the skill and it's yours for life. You will own it.

There are two types. Paid advertising and organic traffic. These are two different skills. I'll be talking about organic traffic.

Organic traffic is relatively zero out of pocket expense. I won't say it's free. You'll pay dearly learning the trade. But that's the case with all trades. You must invest your time and effort. That's what will cost you.

You will also need marketing tools. Nothing major ... hosting account, domain, and maybe a web page builder software. These are a small expense. The majority of your investment will be in learning. Reading, studying, and doing.

understanding the strategy is crucial to your long term success

Most new people online immediately think of social networks like Facebook when they hear the term internet marketing. That's not wrong, but it's not right either. At least not completely right.

Yes, using social media to share a message of your business is a form of internet marketing. But it's just one small piece of the puzzle. It's one step in a series of steps to complete the picture.

I could talk about how important on the scale each piece is. But it's really about making all the pieces work together. That's where the power comes from.

You see, it's all about becoming seen and becoming known. And for this to happen you have to learn how to be everywhere. How to spread your message far and wise using the power of the internet.

If you do this consistently over a period of time, you'll create your own brand online. And if you can do that, you're winning the battle.

get yourself a plan and stick to it

Yes it's true you do need a plan, and you need to stick to it. This is a big part of getting started with MLM the right way. You are going to run into a lot of trainers, guru's, coaches, and know-it-all's. All saying something different.

This is where so many people get frustrated and walk away. Information overload leads to frustration and confusion. Too many people saying too many different things. You don't need to buy courses or pay to attend webinars.

You just need to start creating your own brand online by being everywhere. All the training you need is online and it's all free. It might take you a little bit to determine who you should be following. The best thing you can do is find one person that is doing what you want to do successfully, and learn from them. Do what they do.

this is your basic formula

It's going to look something like this ...

You need a home base. This is most often your own personal About Me website or personal blog. Here you will tell people about yourself and what you do. You can drive traffic here, and with a blog attached, which is recommended, you'll have several different pages and topics for that traffic to go.

I suggest keeping it all within the same niche, keeping in mind the goal at first is to just get started. You won't know yet if you're doing it exactly right. But it's okay I don't think anyone has ever stayed on the exact same path as they progress and learn.

But if you just get started you will grow and learn and figure it all out. If you continue to wait, taking training after training thinking you can learn it classroom style, you don't stand a chance in hell.

It is from this home base that you will branch out and feed all your other online properties by sharing your articles and posts. Picture it like a wheel. Your base is the hub and the spokes are the paths to all your other platforms.

The other platforms consist of video sharing sites like Youtube, all your social media profiles like Facebook and Twitter and Instagram and Pinterest, newsletters, company owned websites, and Facebook business pages and team groups.

So you share the blog posts and pages out to your other platforms, with links driving the traffic right back to where they originated, That traffic will be offered an enticing reason to opt-in to your email list. This is a trade. The visitors email in exchange for your gift (something of value).

Now you are building a hot Email list of interested prospects

The money is in the list. Email lists of prospects are powerful. You can follow up with these people by providing good quality content that teaches stuff about your niche and teaching them about your company and products.

I don't care what anyone says email marketing is still the best. But it's not the only way. You can build lists of followers on your Facebook pages and groups and also your Youtube channels.

However, you are still eventually going to have to get those people to a website so they can join your biz opp or purchase your products. And your blog posts which you drive the traffic back to will take care of that for you. Just link to wherever you want people to go.

what about company websites

So why do we do it this way. Everyone in an MLM gets a company replicated website where people join and purchase. Why not just send your traffic to those sites?

Many reasons. There are a ton of reasons why it's not a good idea to send your traffic to a company website.

First of all you don't own that site, You cannot tell people about yourself and you cannot collect email addresses to build a list. And that's what it's all about. Here I'll say it again ... the money is in the list.

Even though you are a rep of the company, you absolutely are building your own business. And you business consists of your inventory. Your email list and your followers are your inventory. What if something happened and you changed your mind about the company you are with? If you don't own the list you cannot take it with you.

Do you see? Even though you are with an MLM you are still the boss. You are branding yourself and you are building you first.

The company you represent simply becomes one of your products. But the list and the followers and the traffic and the domain authority should ALWAYS all belong to you.

company websites cannot be optimized for SEO

I won't go much into SEO (Search Engine Optimization) right now other than to say it is something that you are going to want to learn and apply. It's a little more advanced but it's something you can pick up once you have your foundation layed.

Do you recall in the beginning I mentioned putting yourself into the path of all the new biz opp seekers coming online every day? SEO is how you do it. When people do a search someone's website gets shown.

When they search for something related to your company or product, do you want to be the one that gets shown, or do you want it to be some other rep's site that gets shown?

Silly question right?

The thing is that company replicated sites do not get shown on the Google results. Personal sites and pages do. SEO is a huge part of internet marketing. It's a part that you would not want to ignore. You will want to learn it. If you get good with SEO it can make you rich.

And even though company replicated MLM sites do not work with SEO, you can still build a massive MLM team using SEO.

I'll go so far as to say getting started with MLM the right way absolutely must include tapping into this organic traffic through search engines. This is what you are working towards. But you have to have the basics first.

Are you having trouble getting started with your online biz or your internet marketing?

Are you a victim of information overload? … is it causing you to question which methods are right and which one’s are wrong?

Do you feel like you must be an expert in order to make something happen?

In this post I will share why you should get started now today, why experience or previous knowledge is not a factor, but how important it is getting started the right way.

Information overload to an aspiring networker is like a debilitating injury to an athlete. It can and will stop you dead in your tracks. Thinking you have to have everything in place and perfect in order to get started can have the same effect. But despite the information overload it’s still vital to just get going. The preferred way is of course to find someone who can help you get started the right way. The video below is a small look into some of the ways I started, that may not have been the best, yet still got me going. It’s always a progression, and if you surround yourself with the right coaching, mentoring, and training you will find progressing quickly and properly.
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Getting ready to get ready is another killer, just as is thinking everything needs to be perfect. It’s more important to just start. It took me a long time…years…to understand a lot of this. I had no problem getting started…but I did have a problem with the transition into doing things the right way. Things are different today… different on the internet and what works and what doesn’t, the techniques that get results are different, and I’m different. I know now what needs to be done, what I need to do to see that happens, and that sharing that information is golden.

Please continue to follow me as I take you through my training of all aspects of internet marketing the right way. I’m learning from one of the best, and I’m doing it on a daily basis. Everything I learn I will be sharing with you. Get started, but get started the right way. Find yourself someone you feel can teach you, who is in the business of teaching, block out all the other noise, and learn yourself a trade. Don’t try and be an expert at everything at first. Find something you understand or that you like and learn it all the way…get good at it…become an expert at it, and then add something new.

So watch the video now and see that you do not have to be an expert in order to get started, but find someone who can teach you in getting started the right way.

Thanks,

Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

P.P.S. If you find this information valuable please subscribe to get future posts delivered to your email, and please leave us a comment…thanks!

The post Getting Started the Right Way in Your Internet Marketing Career appeared first on Internet Marketing For Beginners.