Search Engine Optimization Archives - Internet Marketing For Beginners

Yoast SEO Plugin For WordPress Beginners

Brett Gurney — Tue, 04 Dec 2018 21:32:40 +0000

First ... let me get this out of the way. The Yoast SEO Plugin for WordPress beginners is my term. I made it up. At least the "beginners" part of it I made up. The plugin was not specifically designed for beginners.

But it's the best tool a WordPress beginner could possibly hope for, and for that reason I will often refer to it as the Yoast SEO Plugin for WordPress beginners.

The Yoast SEO Plugin for WordPress Beginners Is A Great Teacher For Anyone

Yoast SEO plugin for WordPress is a fantastic optimization tool for all your WordPress blog posts and websites. Beginner or not.

But blogging and SEO can be a little intimidating at first for those who are just getting started. Wait ... I take that back. It can be a LOT intimating for those just getting started. Sort of.

Sort of? What do you mean sort of? Make up your mind already!

OK ,OK ... let me explain. Yes it can be intimidating getting started, but once you get started it's not that bad at all. In fact it can quickly become fun and easy. Especially with a tool like the Yoast SEO plugin for WordPress beginners to help you along.

Whatever you do don't let the unknown scare you off. Just get into it and start playing with it. You'll catch on in no time.

Learning SEO Can Be Fun

Personally I loved learning SEO ... to me it was a little addicting Especially with the Yoast SEO plugin. They make it ultra-easy.

So to have something like this great tool that will take a person by the hand and show the way is worth it's weight in gold.

I mentioned earlier the Yoast plugin is not designed for beginners. In fact it's my most cherished and most often used tool in my entire internet marketing toolbox. I'm no expert, but I'm no longer a beginner either. This tool will benefit every blogger and website builder regardless of their level of expertise.

I Learned Most Of What I know About SEO From Using The Yoast Plugin

The Yoast SEO plugin for WordPress is what got me going when I was a beginner. And it will do the same for you too. It's perfect for helping SEO beginners get started. At the same time it will teach you the all-important basics every SEO has to know. Stick with it and you can become the expert in your company in no time.

Yoast SEO Plugin for WordPress beginners comes highly recommended not just from myself but from many of the top bloggers and page builders in the industry.The Yoast plugin has a 5 star rating and has been installed more than a million times.

I mentioned it was my most often used marketing tool. Based on the number of times it's been downloaded it's probably safe to say the same for many other networkers too.

The Yoast Plugin Can Teach You More Than Just SEO

Yoast SEO has also taught me how to be a better more efficient writer and blogger. For the price that you pay, it's irreplaceable.

Learning SEO can help anyone market anything online. For me it's been a great discovery and has opened up a marketing channel that not a lot are utilizing in my field. This is important.

I'm an MLM'er. That's my passion. Particularly health and wellness MLM. And learning SEO for MLM can give you a serious leg up over your competitors.

Using WordPress, Writing Blogposts, And Learning SEO Will Help You Build Any Business

Do you have a business, sell a product, or provide a service? Do you think that you could benefit by being on the first page of Google when a searcher typed in the name of your company, your product, or your service?

I hope you say yes. Because if those searchers don't see you, they will see your competitor.

SEO for MLM

You'll often hear MLM company owners and trainers talk about the huge number of new people that are coming into the home business sector every day. They say that is why you should get involved.

And they are right. It is why you should get involved.

But you might find yourself asking how this benefits you. What do all these new home business seekers mean to you? And how do you find them? You don't know those people and you don't know where they are.

Most New Home Business Seekers Start Their Journey With A Search On Google

Did you know that a massively high percentage of those new home business opportunity seekers start with a search on Google?

What if you could insert yourself into their path when they do those searches? What if you could get yourself in front of some of those people? And what if you could do that before any other distributors for your company were able to? Do you think that would make a difference in your business?

That's what SEO is all about. That's why getting good at SEO for MLM is a really great talent to learn.

Learning SEO Will Open A Lot Of Marketing Doors For You

There's so much you can do with it. I got started by using the Yoast SEO plugin for WordPress beginners. And now I've learned enough from using the plugin and the Yoast blog training's to outrank most of the other distributors in my company.

You see that's the thing with MLM. It's not really a profession where a lot of people have taken the time to learn SEO. There's not a lot of competition. You don't have to become an expert to excel in this area with your company or your product.

SEO for MLM is not something that a great deal of MLM distributors have put a ton of thought into.

Use The Yoast SEO Plugin For WordPress Beginners To Learn SEO Fast

With the Yoast SEO plugin you can learn the craft quickly. Get focused and use the plugin regularly. Learn it and learn it well. Start writing articles about your company, your business, and your product. If you do you will be amazed at what can be accomplished.

Having your website sets you apart from all those that don't. You will be recognized as someone who is serious about their business. By providing quality content that is educational, useful, and that can benefit someone, you will be looked to as an authority figure in your niche.

Home Business Seekers Shop For Good Sponsors

People shop around. If they are in MLM they often times sponsor shop and look for a good team to join. Do you want to be the one that gets seen, when they are searching around?

Do you want to have a website and some articles those people can go to and learn something about you and your business and your product?

Of course you do. You know that's what you need to do.

People join people they have come to know, like, and trust. if you are providing quality content and if you show people you know how to market online, you are establishing that trust that is so crucial.

Yoast SEO Plugin For WordPress Beginners Features

Ok so that was my introduction to the plugin and how you might benefit from it. I talked about learning SEO and how you could easily and quickly take an advantage among your competitors.

Especially if you happen to be in a low SEO competitive field like MLM or Direct Sales.

Now lets talk a little more precisely of what you can do with the Yoast SEO plugin for WordPress.

There are two versions of the Yoast SEO plugin. The free version, and the premium (paid) version. We'll go over the free version first.

Oh and by the way. If you are a beginner, you only need the free version now. It was a year before I felt the need to upgrade to the Premium. Mind you I'm so glad I did now and could have done it sooner ... but it all works out.

Yoast SEO Plugin For WordPress Beginners - Free Version

Features - Free Version

Keyword Optimization
Preview Your Page
Readability Check

Breadcrumbs
Duplicate Content
Technical Stuff

Keyword Optimization - enter your keyword or keyphrase. The plugin will run a check on your content to determine if you’re using the keywords often enough – but not too often – and in the right spots.

Preview Your Page - what will your post or page look like in the search results? You can see through the eyes of the Google user: And on mobile screens? Would you click a link like that?

Readability Check - increase the chances that people actually read your page. Yoast SEO will tell you exactly what to do, based on scientific research on readability, such as sentence length, subheadings, and the Flesch Reading Ease score.

Breadcrumbs - Your breadcrumb can get messy. Some posts may be listed in several categories and appear with different breadcrumbs for example.With Yoast SEO you can set a primary category, and determine the taxonomy for every single page.

Duplicate Content - Your website can show the same content on various URLs: this is called a duplicate content issue. Yoast SEO solves this by letting you indicate one URL as the original one – what techies like to call a canonical link. .

Technical Stuff In The Background - Basically, the WordPress plugin takes care of all the technical stuff for you. With Yoast SEO, you can edit your robots.txt and .htaccess files, clean up your URLs and generate and update your sitemaps.

Yoast SEO Plugin For WordPress Beginners - Premium Version

Features - Premium Version

Advanced Keyword Optimization
Internal Linking Suggestions
Advanced Page Preview

Content Insights
Redirect Manager
1 Year Of 24/7 Support

Advanced Keyword Optimization - Optimize for keywords, keyphrases, synonyms, related keywords and all word forms. With this addition in Yoast Premium, we guarantee no other WordPress plugin comes closer to how Google sees your text*!

Internal Linking Suggestions - Internal linking is extremely important because it helps search engines to understand your site structure.This feature analyzes your text and suggests links to related posts – as you write.

Advanced Page Preview - Check what your page will look like if you share it on Facebook or Twitter. Do the title fit and the image match? Will it stand out? If you want people to click, your social media shares have to look the part.

Content Insights - Our Insights lists the 5 words or word combinations that appear most often on your page. You can check if the topics and keywords you’d like to rank in Google, Bing and Yahoo are in line with what you’re actually writing about.

Redirect Manager - We all have to delete pages at some point. To avoid 404 Not Found errors, you can now redirect them to a new page with relevant information. It’s important to do this systematically to keep your website healthy..

1 Year Of 24/7 Support - Yoast SEO Premium gives you a full year access to our wonderful and knowledgeable support team.You can email them your questions about the use of the plugin or your problems in setting it up and they’ll assist you!.

Here's a few shots of the plugin engine in a WordPress dashboard.

I hope this has helped you understand a little about the advantages that can occur from learning SEO, and from using the Yoast SEO Plugin for WordPress beginners with your blog posts.

Are you using WordPress now? Will you be downloading the Yoast Plugin for your next post?

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Do Keywords Really Matter For My Blog Posts? How Do I Choose The Right Ones?

Brett Gurney — Fri, 04 May 2018 19:10:56 +0000

When I first started blogging I often wondered what the fuss about keywords was all about. Was it really important? How do they benefit me? Do keywords really matter?

Do you find yourself asking the same questions?

In this blog post we will answer these questions.

First let me state .... I'm not a keyword or an SEO expert. But I do a lot or reading and studying on the subject and I find that being a student allows me to share what I'm learning. I learn better and remember longer if I turn right around and teach what I learn.

I started my research by typing in the phrase "do keywords really matter" into Google Search. It seems I'm not the only one asking or writing on this topic. It's actually quite popular.

Keywords Really Do Matter

Maybe not quite to the degree that they used to, but yes, keywords really do matter. When used properly..

A very important key thing is HOW they are used. The days of keyword stuffing are long gone.

There was a time that a person could get an article or post ranked simply by inserting a bunch of their main keywords into the article in any way, shape, or form. Not only does that not work any longer, it will work against you if you do it.

Your keywords need to be strategically placed. Not only in the title, the URL, and the meta description, but throughout the post as well. But it has to make sense. The keywords must fit accordingly, so as to flow with the content.

Google is now looking more for high quality content that has value and that reads well. Therefore, the keywords must be integrated and a relevant part of the article.

Profitable Keywords vs Junk Keywords

There is a difference. Keywords can make you or break you. That's why I say there are profitable keywords, and there are junk keywords.

If keywords are used correctly, they can be very profitable. But if used incorrectly, they are junk. And sometimes worse than junk. They can give you a black eye with Google and lead to you being penalized.

If a person is trying to trick Google with improperly used keywords they will be sorry. You may have heard of Black Hat SEO vs White Hat SEO. That's a whole other subject and post, but we'll only be talking about and recommending White Hat SEO. Doing it the right way.

I will say this much on the matter. If you are using Black Hat SEO methods, you are playing with fire. Google will get you sooner or later.

If Keywords Really Matter How Do I Choose The Right Ones

There are tools and methods of keyword research that will help you learn to choose good relevant long-tail keywords.

Keyword Tool is free and it's easy to use you. Type in the main keyword and the tool will show you a lot of variations of that word. They are listed in order by how often they are used in searches. This will give you ideas.

You can also use Google Search itself.

First you'll get the SERP results (Search Engine Rank Page) so you can see what others are doing, and secondly you'll see at the bottom of the SERP page Google's "related searched" listing which is a great way to revise keywords.

Is Your Keyword Too Popular ? How Can You Find Out?

Google Search can also tell you how popular a keyword is. Realizing this can help you deter from trying to compete with words and with bloggers that are just too big and too competitive to even mess around with.

To find out start first with a general and popular keyword and note the number of pages of results.

Now try a long-tail keyword. Use "quotes" around the phrase so the results are only for that particular phrase or set of words. Look at how many pages of results you get. Do you notice the difference? Would you rather compete with words that bring back 100's of pages, or a handful of pages?

Do you think it would be easier to get on the first page of Google using long tailed keywords?

If you answered yes, you are correct.

Keywords Really Matter For PPC Advertising Too

If you have expanded to the level of doing some Google Adwords advertising, you can use the tools for deeper research. They will show you search volumes, costs per click, even who the competitors are and how many.

Choosing the right keywords for PPC Adwords will save you money and get you better results with your campaigns.

You might have to upgrade into a paid version of the Keyword Tool to get the information you want. This is a more advanced keyword research.

When doing your keyword research, always make note of the companies and domains that are ranking at the top.

Are the top page rankers huge companies and bloggers that have tens of thousands of subscribers and millions of website visits each month? You would want to stay away from even trying to rank with those giants.

This is why we say that it's advantageous, especially when you are getting started, to go after a much narrower niche and target market. The narrower the better.

This is also why we talk about long-tail keywords. You use those to narrow your niche.

Keywords Really Matter When Used In The Correct Way.

Keywords must be used correctly. Place them in page and post titles, preferrably at the beginning of the title.

Also place your keywords in the meta descriptions and "sprinkle" throughout the post content where it makes sense.

If you are using WordPress, the Yoast SEO plugin will make your life easy when it comes to placing these keywords. Yoast is a free SEO tool that is a favorite for most WordPress bloggers and marketers.

Make sure you keep the flow and that it reads naturally. This is a big thing for you to learn and use in the right way because a lot of your competitors will not be doing it correctly. You can fill a void and jump over them in the page rank results.

SEO Is Not An Exact Science

The use of keywords and SEO is not an exact science. It's not a black and white picture. There are some grey areas and it will require some testing and tweaking as you go.

No one really knows the exact Google algorithm. There are indicators to learn however and you can do well if you follow those indicators. Google is constantly changing so it is something you will want to keep track of.

But it's a learned skill and once you have it, it's with you for life. It can be very worth it. Learning SEO is a good investment of your time and your money.

Getting ranked on the first page of Google for your chosen niche can bring lots of additional traffic to your website and result in a steady growth of your business.

I hope you Got Some Value From This Post

Thank you for reading. Hopefully now you realize and understand that keywords really matter with Google and SEO ranking. I didn't think about it too much when I was new to online marketing, but now I'm fascinated with it all. There's a lot involved but worth it to learn. Check back often as I'll be adding to this post with updates and additional information.

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by Brett Gurney

Striving for Excellence

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The post Do Keywords Really Matter For My Blog Posts? How Do I Choose The Right Ones? appeared first on Internet Marketing For Beginners.

Search Engine Optimization For A Network Marketer – Is It Still Relevant?

Brett Gurney — Sat, 02 Sep 2017 03:42:11 +0000

I'm not an SEO expert... far from it. In fact I would go so far as to say I'm still an SEO beginner .. it's certainly not the main aspect of my networking business, but it is an aspect. I am aware of it. We should all be at least aware of it. I do some reading on the subject and I like to see my sites getting ranked on Google and my videos on YouTube. Any well rounded online marketer will know that search engine optimization does have some relevance.

So I've learned the search engine optimization basics, and happy to pass those on to some other beginners.

Search engines are ever evolving.

Google has an army of technicians tweaking their data daily. Most changes are good for the end user, but it does require us to stay on our toes if we want to keep up with the latest changes and updates. If a person does not catch-up, or keep up, it can be a little confusing and a bit if a guessing game.

For those who need a crash course, search engines serve to find and create different search results based on the "keywords" that are put into the search box. The technology is smart though and getting smarter. Your results can be a reflection of some of your history and habits. They might pull up pages for you based on pages you've found useful in the past, or your profile if you have one, or your location, or a number of other things relative to your habits.

For the marketer who is counting on rankings to get traffic, keeping up with the changes will become a continual thing, and could become a challenge to stay in front of. Google's search engines programming will continue to evolve and grow and change, making it necessary to stay in tune with what' s happening. The basics will remain pretty straight forward, but some of the SEO marketers get deeply involved with the technology and it becomes quite competitive.

Those who stay in the know, will win the SEO game..

Google does however continue to provide a good assortment of tools and training for webmasters to help them improve their page ranks.

One thing that has not changed: The marketers most powerful weapon in their arsenal will remain high quality content to attract their audiences. So regardless of how techie you are on search engine optimization, your job stays the same ... to continue creating well written authority content. If you do that you will continue to rank.

Don't try to trick the search engines, they are 3 steps ahead of you. Instead focus on providing quality content your audience wants and needs. That is your main objective. You can always study to learn the nuances of SEO if you want, but do that first.

Search Engine Optimization Still Works

Yes it does work... it will get you traffic, and some niches are better served by search engine optimization than others. SEO works exceptionally well for local businesses, maybe because the keywords inserted tend to be more precise. I'm not sure, but even so, online businesses where location does not matter can benefit from SEO as well. Provided of course that you are delivering great content and lots of it, and you understand how to use keywords properly.

Long gone are the days of keyword stuffing, and you don't want your content to look unnatural in any way, just to insert a keyword. There was a time that was acceptable and even recommended but hose days do not exist any longer. You will get the exact opposite result... in the form of penalties from Google.

So keep it natural, insert the keywords where they make sense and keep the story flowing. Of course you want to continue using your keywords in your page titles, tags, subtitles, and headers.

Use Social Media to Drive Traffic

Social media has become a force for marketers i think we can all agree on that... but ... don't for a minute think it has replaced websites for sending traffic to. Social media is a means to drive traffic to those sites. (or your brick and mortar store). You don't want your audience to go to social media and stay there, and you don't want your social media base to not experience a well rounded marketing loop or funnel. You still want to take them on a journey that educates and informs them along the way, on autopilot.

Social media is a great place for an initial contact or introduction... a means for people getting to know you, and then getting into your funnel. Your website and blog are you base. Your websites still are used to build your list. So getting ranked in google (and YouTube) will remain a force with savvy networkers.

Things evolve quickly online these days. Yes search engine optimization is still a major factor, but also pay attention to video, webinars, online events, and more traffic generating technologies that have become prevalent today. Bottom line .... continue to focus on delivering high quality useful content that is focused on your audience, and you will benefit from search engine traffic.

by Brett Gurney

Striving for Excellence

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5 SEO Tactics That Work Today – That Didn’t Use To Work

Brett Gurney — Sun, 06 Sep 2015 22:11:22 +0000

SEO Tactics That Work Today

Because of all the talk lately about Google changing the way they are ranking sites and what criteria they are using, I’ve found myself paying more attention to any posts or articles I see on the subject.

Since I’m relatively new to the ins and outs of SEO, these revelations to me are a bit pleasing. It seems now there’s more equal footing among all the participants. I’m hearing that what used to work doesn’t work so well any more. Could this mean that some of the kings of the hill may have to re-access, or even re-train to hold their kingdoms?

Regardless, us little guys still have disadvantages I’m sure, but where there’s hope, there’s also a will to beat the odds…and I’ve always been one to welcome a challenge with open arms. I’m more than willing to learn the SEO tactics that work in today’s world, and put them into practice to see where they take me.

So I’ll just keep on reading, studying, learning, and writing … and see what becomes of it. One of my favorite learning methods that helps stuff “stick” for me, is to write about it as I learn about it.

SEO Tactics That Work Today

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SEO Tactics That Work Today

So here we go.

The following is some of what I’ve been able to pick up on the subject of SEO tactics that work today, and what used to work that’s not working so well any more.

What used to work tactic #1: More links means higher ranking

I’ll say it again… having recently come on the scene, I never did perfect the art of back linking, but from what it sounds like here, that’s ok… it’s obsolete. According to Google’s latest algorithm criteria, quality over quantity… or maybe better said… “relevancy” over quantity. Now the question becomes what exactly is relevancy in Google eyes. We know the definition of the word of course, but in relation to ranking, what exactly is more relevant. I’ll be doing some more studying, and writing, on this matter.

But before I sign off this subject, someone said “when it comes to your website, don’t try to go after quantity in link building. Focus on building highly relevant links that are topical to the content on your website”. Those are the SEO tactics that work better now.

What used to work tactic #2: SEO is about writing keyword-rich content

Also known as keyword stacking, or keyword stuffing…. in regards to ranking it’s a thing of the past. Gone are the days of stuffing a post full of your targeted keywords to the point of over redundancy. It doesn’t look good, it doesn’t sound good, and it doesn’t rank good any more.

Times are changing, technology is evolving, and somehow Google can decipher words that are similar. It’s now more about user-friendly posts that make sense, and that linguistically roll smoothly… not repetitive keywords that are obviously inserted where they don’t belong just to have “more”. Use keywords in your post or text, sure, if they fit and make sense and it rolls smooth and is understandable and user-friendly. Google will figure it out and rank you for providing quality content that people want to read, and for practicing the SEO tactics that work in this day and age.

What used to work tactic #3: SEO is just links, code, and content

That’s what used to rank… mediocre content, tons of backlinks, and keywords stuffed wherever just to optimize the site. No longer the case. Google is now looking for high quality content, easy reading that is valuable, and a site with a good social following. Social media now matters … to what degree is still debatable from what I understand there is a definite connection. Is your site popular? Does it have a social media following? If you want better rankings, don’t just focus on link building. Also focus on building up your social profiles.

What used to work tactic #4: More pages means more traffic

If google wants content well then we’ll just give it content … lots of it. We’ll just add more pages. Right?

Well … maybe once upon a time, but hold on now not so fast. Google wants content yes sure… but good high quality relevant content, not just lots of it. Adding more content won’t necessarily help you, especially if it’s mediocre content. If the pages are not high in quality they won’t rank well. Don’t create sites with thousands of pages. Focus on creating high quality content.

What used to work tactic #5: You need a lot of text to rank well

No…. not any more. Images, videos, infographics, charts, podcasts, and more will add more quality content and boost your rankings. Mix it up, keep it fresh, keep it relevant, keep it interesting, easy to read, user-friendly, but worthwhile and valuable.

So this is what I’m concluding based on the information I have seen, read, and heard… if you’re old school and notice your sites are not ranking like they used to, there might be some tweaking in need. Stop doing what’s obsolete, and start doing what Google wants to see done now. The SEO tactics that work today, have evolved from what worked yesterday.

by Brett Gurney

Brett Gurney Profile

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Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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SEO Marketing – Are You Taking Advantage of Search Engine Traffic?

Brett Gurney — Thu, 15 May 2014 04:08:34 +0000

Do you know you do not have to be an expert at SEO marketing to move up in rank?

Are you aware of the changes taking place in the SEO world, and that content quality now trumps keyword quantity?

I have never been an expert at Search Engine Optimization, and probably never will be… in fact it’s not a desire of mine to be..at least not now. There are so many different ways of spreading your message and leveraging your time and efforts to establish yourself as a leader and a person of authority in your niche, that for me, spending so much time on that one thing now I think would be counterproductive. Don’t get me wrong…. I’m a firm believer in choosing one thing at a time to become really really good at, before tackling the next. It’s just that there is so much to analyze, scrutinize, study, and test….and still from what I read no one ever really knows for sure, that I’m better perfecting that which I’m already somewhat good at and comfortable with.

There will come a time when I’m ready to get more into the finer details of SEO marketing, and I know it’s important, but I’ve also been reading and hearing that it’s all changing as we speak anyhow. Apparently keyword stuffing is no longer the way…it’s more based upong quality content.

Here let me share some points with you that I picked up in a few recent articles.

In the old days “optimization” was heavily determined by the certain locations (on the page) of keywords. Today that’s no longer the case for two key reasons …

Google and Bing algorithms are more complex and don’t look for that so much any more

Strategically placed keywords usually don’t create a smooth flow in the content of the page. Now it’s more about a well written and well worded page

One of the experts said …”Personally, I’m happy to sacrifice “perfect” keyword placement in the title element or a URL for better user experience, a higher chance of having my content shared on social networks, or a better click-through rate in the search results”.

General consensus for best practices for a page went something like this…

Unique content (the exact same words in the exact same order do not appear elsewhere on the web)

Unique Value (equal value cannot be found on other pages)

Easy to UNderstand

Loads quickly

Visually Attractive

Although the keyword placements do not carry as much weight as they used to, there are still some important factors of placement for them… The following are still important:

Page Title – At least once in the title and as near to the start of the title as possible

Headline – A searcher expects to see a matching headline on the page they visit

Body Text – Keywords (in a relevent way) in the content of the page are important

URL – Use your keyword phrase in the URL

Images – The image’s title, filename, and alt attribute all matter from a ranking perspective

Meta Description – The meta description tag, if it employs the keyword query, usually shows up in the search results

Built to be shared through social networks – A well-optimized page should help to make social sharing as easy and seamless as possible, including:

Using obvious social sharing buttons that are targeted to the page’s audience.

Make content that has inherent viral value. Think about a social influencer and ask yourself, “would I share this page if I came across it?”

Craft URLs that are short and descriptive so that copying/pasting (for those who prefer) is painless

So you see..there are some things even us SEO marketing amateurs can do to move up in placements and establish our identities and brands using search engine traffic…and I don’t know about you but I will be continuing to better my SEO marketing skills.

by Brett Gurney

Brett Gurney Profile

Striving for Excellence

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