SEO Marketing – Are You Taking Advantage of Search Engine Traffic?
Do you know you do not have to be an expert at SEO marketing to move up in rank?
Are you aware of the changes taking place in the SEO world, and that content quality now trumps keyword quantity?
I have never been an expert at Search Engine Optimization, and probably never will be… in fact it’s not a desire of mine to be..at least not now. There are so many different ways of spreading your message and leveraging your time and efforts to establish yourself as a leader and a person of authority in your niche, that for me, spending so much time on that one thing now I think would be counterproductive. Don’t get me wrong…. I’m a firm believer in choosing one thing at a time to become really really good at, before tackling the next. It’s just that there is so much to analyze, scrutinize, study, and test….and still from what I read no one ever really knows for sure, that I’m better perfecting that which I’m already somewhat good at and comfortable with.
There will come a time when I’m ready to get more into the finer details of SEO marketing, and I know it’s important, but I’ve also been reading and hearing that it’s all changing as we speak anyhow. Apparently keyword stuffing is no longer the way…it’s more based upong quality content.
Here let me share some points with you that I picked up in a few recent articles.
In the old days “optimization” was heavily determined by the certain locations (on the page) of keywords. Today that’s no longer the case for two key reasons …
- Google and Bing algorithms are more complex and don’t look for that so much any more
- Strategically placed keywords usually don’t create a smooth flow in the content of the page. Now it’s more about a well written and well worded page
One of the experts said …”Personally, I’m happy to sacrifice “perfect” keyword placement in the title element or a URL for better user experience, a higher chance of having my content shared on social networks, or a better click-through rate in the search results”.
General consensus for best practices for a page went something like this…
- Unique content (the exact same words in the exact same order do not appear elsewhere on the web)
- Unique Value (equal value cannot be found on other pages)
- Easy to UNderstand
- Loads quickly
- Visually Attractive
Although the keyword placements do not carry as much weight as they used to, there are still some important factors of placement for them… The following are still important:
- Page Title – At least once in the title and as near to the start of the title as possible
- Headline – A searcher expects to see a matching headline on the page they visit
- Body Text – Keywords (in a relevent way) in the content of the page are important
- URL – Use your keyword phrase in the URL
- Images – The image’s title, filename, and alt attribute all matter from a ranking perspective
- Meta Description – The meta description tag, if it employs the keyword query, usually shows up in the search results
Built to be shared through social networks – A well-optimized page should help to make social sharing as easy and seamless as possible, including:
- Using obvious social sharing buttons that are targeted to the page’s audience.
- Make content that has inherent viral value. Think about a social influencer and ask yourself, “would I share this page if I came across it?”
- Craft URLs that are short and descriptive so that copying/pasting (for those who prefer) is painless
So you see..there are some things even us SEO marketing amateurs can do to move up in placements and establish our identities and brands using search engine traffic…and I don’t know about you but I will be continuing to better my SEO marketing skills.
by Brett Gurney
Striving for Excellence
P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.
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