Hello everyone,
It's been a minute! Yes, we did take some time off. But now we're back.
That's right ... we're back, and excited to share what we are doing now, and how we are doing it.
The world of internet marketing is ever evolving. In fact I'm a little surprised what's taken place in such a short time.
I see a transformation that makes things easier and more affordable to perform the tasks used to generate leads and build lists.
Anything that helps to get a message across makes our job of building teams and downlines more enjoyable.
So in this post I'll just highlight some of these exciting changes we are seeing in this evolution of internet marketing that is taking place in today's world.
The Rise of All-in-One Marketing Tool Suites
This one really got my attention. It really saves a lot of money.
Before, we had to acquire and collect all the tools needed from different sites or platforms. And that got expensive. Autoresponder here, link tracking there, page builder over there, pop-up creator somewhere else. You get the idea.
And of course, hosting ... that was always a stand alone. So you can imagine how this all adds up.
Today though, we know of several all-in-one marketing tool suites that are excellent. The one we chose to use has high quality everything ... even advertising. It is our main hub and it's brilliant.
And so much easier. We can manage and implement our entire strategy all under one roof. No more tool juggling acts to deal with. This is a huge improvement.
The Ongoing Evolution of Social Media
Social media has also continued to evolve, offering opportunities to connect with people from all walks of life. Platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok have made it easy to be "everywhere".
Promoting your brand, engaging with possible customers and prospects, and even lead generation has never been easier than it is now with social media.
These platform also have paid advertising programs for those that want to widen their reach even further. There really are no limits and it's can all be incredibly efficient when you learn the ins and outs.
The Power of Video Marketing
Video marketing has exploded in popularity. The YouTube platform is the most popular, but there are others. Videos are great for showing off your products, telling your story, doing screen recording tutorials. or just sharing any other content that you wish to share.
With the advancement of technology, there are a ton of easy to use video editing and production tools. This opens up a whole new world to novice video people. Creating videos that are engaging and that look and sound professional is now doable for anyone.
There are also easy to use and understand video tools and services that help with SEO structure to assist in marketing your videos and will help them go more viral.
These services also help in adding custom captions and sharing capabilities. Some video tools do an incredible job in taking long videos and cutting them up into short snippets for you. Apply these to make shorts and reels for your favorite social platforms. It saves a ton of time and is stress free..
Internet Advertising: Taking The Mystique Out
Internet advertising has long been that elephant in the room. Does it work?, Where does it work?, and Is it ever affordable? are just some of the many questions we all have.
At first, before breaking it down it seems complex and daunting, especially for beginners. But recent advancements and user-friendly tools and point & click advertising platform services have changed all that.
Demystified the process of placing ads all around may be the most "modern marketing' piece to the whole puzzle, but still "some work and some don't", so that's what we have to figure out.
There are mailers that provide opted-in people to mail to, rotating link posting services, banner ads services, surfing for credits to have your ads shown, solo ad services, and a ton of variations of all these. Some fall under the "paid advertising title, and some are "free advertising.
As you can imagine, paid advertising brings faster and high-quality results, but there are some free advertising services that can be made to work.
At the moment, we are testing a ton of these and will be reporting on results in blog episodes to come.
A Summary Of This Evolution of Internet Marketing Post
We are not experts, but we are doing these things and getting better all the time. And we don't mind at all sharing what's happening with us as we take this journey.
And maybe, just maybe, some of you will take the journey with us.
So I look forward to covering a lot of these evolving internet marketing options in this new chapter of my blog for modern marketing. An evolution of internet marketing seems to always be taking place. If we can simplify it at all then we've done our jobs.
Sharing tips to help other marketers do things faster, easier, and more efficiently is what it's all about.
So whether you're a seasoned marketer or just starting, I'm hoping i can pass on some good tips and techniques.
Stay tuned for more posts on the latest trends, tools, and strategies that are shaping the future of internet marketing. It's great to be back, and I can't wait to reconnect with all of you!
Best regards, Brett Gurney
