Are you unsure about getting started with online marketing? Do you want to get something going but just not sure where or how to begin?

Start with the basics and keep it simple in the beginning. Step by step. It's okay if you don't know the first thing about it right now. You know enough ... everyone knows enough to get out there and get started. 

Start with the basics. Work on those things and you'll get comfortable. You'll find what you are good at. It could be blogging, or social media, or videos. Learn that thing and learn it well and become an expert at it. Then start adding things to your portfolio. Eventually you will tie it all together.

Striving for Excellence

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In this post we are going to cover consistent learning and why it is so critical to keeping yourself relevant in your niche, and to successfully grow an online business.

Regardless of how sufficient, or insufficient, your education and training might be when you launch your online business, consistent learning comes with the territory. Without a strong desire to keep learning, you'll get destroyed by those who are free and eager to continue their educations. Change is part of doing business. What was preferred yesterday might not be preferred today. This calls for all entrepreneurs to keep learning. To keep learning is to remain in business.

As soon as you recognize that consistent learning long term is a process that you're planning to be engaged in always, you'll get to love it. Discovering new talents will always keep your business sharp and your market satisfied, and it will prevent you from perhaps being tired or becoming lost. Keep in mind, we don't use an adding machine for numbers anymore. Don't be left bringing up the rear.

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For some people speech communicating is difficult. The thoughts are not always there when the words need to be spoken. Thank goodness for me there other communication skills I can use to grow my business. I prefer to go with my strengths, and speaking is definitely not one of my strengths.

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Are you doing the same things over and over with little to no results?

That gets old and frustrating …am I right?

Well, it’s not you…. or maybe I should say it’s not just you. It’s something that many of us are feeling now. Truth be told, a lot of the marketing methods that used to work online, just don’t work anymore. Times are changing…. the internet is a fast moving vehicle and what worked yesterday might not work today.

Nowadays, it’s not good enough, to be just good enough. Nowadays you must be better. The competition is brutal. Everyone’s getting in on the act and it’s like a swarm of bees out there.

There are so many “new” people online trying to do the deal, that it’s real easy to get lost in the crowd. Everyone trying to market the same way…. the same old way. However… this can work to your advantage. If you are just a “little better” not only will you not get lost in the crowd, but you’ll shine in the crowd.

Do things exemplary, and you’ll be like a shining beacon. The good part…. it’s not difficult to be better. It’s just a matter of knowing what needs to be done to be better.

Back in the day when you could simply place an ad just about anywhere, attract consumers, and make sales are long gone. People have become numb to the overabundance of ads more recently. Today’s marketing methods are all about “attraction and connections.”

In the remainder of this post, I’m going to bring your attention to some of those marketing methods that can create the “attraction and connections” that are so much needed in this day and age.

Responsive Websites – What do I mean by responsive websites? Mobile optimized. In case you didn’t know, the world has gone mobile. Or at least half of it has. Mobile technology is the now and the future. If your websites are not mobile responsive, you are losing your shirt tails to those whose sites are mobile responsive.

Social Media – Everyone is aware of social media, and most people are on social media, but not everyone knows how to use it to their benefit when it comes to business and marketing. It’s not enough to just join Facebook, you have to also participate. You must present yourself as a person who is there to market and who is serious about it. That means filling out your profiles completely, showing your brand in a good positive light, sharing your content regularly, sharing other people’s content regularly, engaging with other people regularly with likes and comments, participating in discussions and conversations in groups and on pages, and creating relationships with those who have something in common with you. Participation is key.

Teach Something – The minute you show you have knowledge in something, and you are willing to share that knowledge with others, you become an authority figure that others will follow. Teaching something breaks down barriers, get’s people’s attention, fills a need and a void, and it shows people you are bringing value to the marketplace. Everyone is good at something. You don’t have to be an expert, you just have to know more than most of your audience, on any given subject.

Become an Author – Whatever your niche or your topic is…. whatever you are good at, you can write about it. Providing information, tutorials, stories, examples, resources, and marketing techniques are just a few of the formats you can write on. Authoring a book is an exceptional way to bring attention to you and your business. The costs are extremely low, but the results can be highly effective. Pay particular attention to the quality of the cover. It should be professional and appealing and this will go a long way.

Use Videos – People love videos and they have come to expect them…. they often look for videos when they are surfing about for information. Video marketing has exploded recently and a lot of networkers consider using videos in their campaigns to be mandatory. There are different types of videos and you can make your own, or easily outsource it. Sales videos, explaindio videos, tutorial videos, videos that tell a story, product launch and review videos, how-to videos, company management introduction videos, team training videos, and the list goes on.

Special Landing Pages & Funnels – Nothing get’s the attention of a potential prospect more than a smooth flowing funnel that takes a person on a tour to get all the information they need, before ever having to talk to anyone. This shows them they are dealing with a professional marketer who knows their stuff and has something to offer. Keep in mind there’s more to it than just the funnel …you still have to make yourself available. There will always be human interaction required, but if you couple a funnel with the other items listed here today, you’ll have your prospects in the bag before you ever even speak with them, and when you do speak with them, you’ll know you’re talking to someone who’s already highly interested in whatever you are offering.

And finally, Mix up Your Delivery – Use a variety of different forms of content delivery on your blog and/or website. Don’t just use text – use video, podcasts, audio and more to give your visitors a lot of ways to consume your content. People have different preferences and different likes and dislikes when it comes to how they best absorb information. You just give them a variety to choose from.

So if your online efforts have stagnated and producing little results, try utilizing the marketing methods mentioned above and see if you can take to a next level.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Because of all the talk lately about Google changing the way they are ranking sites and what criteria they are using, I’ve found myself paying more attention to any posts or articles I see on the subject.

Since I’m relatively new to the ins and outs of SEO, these revelations to me are a bit pleasing. It seems now there’s more equal footing among all the participants. I’m hearing that what used to work doesn’t work so well any more. Could this mean that some of the kings of the hill may have to re-access, or even re-train to hold their kingdoms?

Regardless, us little guys still have disadvantages I’m sure, but where there’s hope, there’s also a will to beat the odds…and I’ve always been one to welcome a challenge with open arms. I’m more than willing to learn the SEO tactics that work in today’s world, and put them into practice to see where they take me.

So I’ll just keep on reading, studying, learning, and writing … and see what becomes of it. One of my favorite learning methods that helps stuff “stick” for me, is to write about it as I learn about it.

So here we go.

The following is some of what I’ve been able to pick up on the subject of SEO tactics that work today, and what used to work that’s not working so well any more.

What used to work tactic #1: More links means higher ranking

I’ll say it again… having recently come on the scene, I never did perfect the art of back linking, but from what it sounds like here, that’s ok… it’s obsolete. According to Google’s latest algorithm criteria, quality over quantity… or maybe better said… “relevancy” over quantity. Now the question becomes what exactly is relevancy in Google eyes. We know the definition of the word of course, but in relation to ranking, what exactly is more relevant. I’ll be doing some more studying, and writing, on this matter.

But before I sign off this subject, someone said “when it comes to your website, don’t try to go after quantity in link building. Focus on building highly relevant links that are topical to the content on your website”. Those are the SEO tactics that work better now.

What used to work tactic #2: SEO is about writing keyword-rich content

Also known as keyword stacking, or keyword stuffing…. in regards to ranking it’s a thing of the past. Gone are the days of stuffing a post full of your targeted keywords to the point of over redundancy. It doesn’t look good, it doesn’t sound good, and it doesn’t rank good any more.

Times are changing, technology is evolving, and somehow Google can decipher words that are similar. It’s now more about user-friendly posts that make sense, and that linguistically roll smoothly… not repetitive keywords that are obviously inserted where they don’t belong just to have “more”. Use keywords in your post or text, sure, if they fit and make sense and it rolls smooth and is understandable and user-friendly. Google will figure it out and rank you for providing quality content that people want to read, and for practicing the SEO tactics that work in this day and age.

What used to work tactic #3: SEO is just links, code, and content

That’s what used to rank… mediocre content, tons of backlinks, and keywords stuffed wherever just to optimize the site. No longer the case. Google is now looking for high quality content, easy reading that is valuable, and a site with a good social following. Social media now matters … to what degree is still debatable from what I understand there is a definite connection. Is your site popular? Does it have a social media following? If you want better rankings, don’t just focus on link building. Also focus on building up your social profiles.

What used to work tactic #4: More pages means more traffic

If google wants content well then we’ll just give it content … lots of it. We’ll just add more pages. Right?

Well … maybe once upon a time, but hold on now not so fast. Google wants content yes sure… but good high quality relevant content, not just lots of it. Adding more content won’t necessarily help you, especially if it’s mediocre content. If the pages are not high in quality they won’t rank well. Don’t create sites with thousands of pages. Focus on creating high quality content.

What used to work tactic #5: You need a lot of text to rank well

No…. not any more. Images, videos, infographics, charts, podcasts, and more will add more quality content and boost your rankings. Mix it up, keep it fresh, keep it relevant, keep it interesting, easy to read, user-friendly, but worthwhile and valuable.

So this is what I’m concluding based on the information I have seen, read, and heard… if you’re old school and notice your sites are not ranking like they used to, there might be some tweaking in need. Stop doing what’s obsolete, and start doing what Google wants to see done now. The SEO tactics that work today, have evolved from what worked yesterday.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Have you ever felt like you were stuck in the mud with your online marketing business?

What used to work doesn’t work so well any more. Time for changes and a new direction. Internet and social media marketing provides platforms to connect with larger groups of people in shorter lengths of time. Can we do it on our own? … sure, but figuring it all out without wasting valuable time is another matter. We searched out trainers, coaches, and mentors for the longest time before we found the one that clicked.

Content marketing seems to suit me just fine. Teaching sells and providing valuable information that people can put to good use suits me just fine as well, and already I am noticing a difference in who I’m attracting. I love learning, and I love teaching or sharing what I learn equally as much. I also love to write…expressing myself seems to come easier for me through writing then it does struggling for the right words. So I began blogging, or attempting to blog maybe better said. At least at first it was an attempt, which is slowly but surely evolving into a more natural event.

I’ve discovered a learning process…. by journaling and then videoing what I’m learning I can retain the information better… it sticks that way. Blog post supporting videos are easier for me because I have a reference…maybe for you to. Give it a try if you are not providing any value and you want to start.

Please watch the video for more…

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Have you tried everything your company and upline told you to do with no results?

Are you frustrated with not getting any traction in your network marketing efforts?

Today we are going to discuss Attraction Marketing and how it will change the way you do business…and get you those results you are looking for.

Many of us can relate to this because we’ve been through it. “I tried everything my company and upline told me to do. I talked to all my friends and family…I made a list of 100 people I’ve known throughout my life and attempted to contact them about my business…I practiced my 30 second elevator speech and tried the 3 foot rule.. and nothing worked. Then i hit a brick wall and ran out of people to talk to. My sphere of influence is limited. I don’t know a lot of people and I don’t have a lot of connections.” Does this sound familiar? You are frustrated but you still have hope. There must be a better way.

Well there is a better way. It’s time to take your business online and it’s time to learn the art of attraction marketing. Just think if you could have people asking you about your business…wouldn’t that be a switch. That can happen. That will happen. Find yourself an online or internet marketing coach and start learning the techniques to market your business online, and then teach others. You will be amazed. You will learn things that your upline didn’t tell you, and that your company didn’t tell you. You will and you must acquire the skills needed….develop yourself out. Create your image, your brand, and your niche and bring more to the marketplace…. that’s how you attract business to you. You are the CEO… it starts with you and it ends with you.

Here’s 4 things points to help you structure the attraction marketing learning curve. Identify and understand what attraction marketing is well enough to teach it. Identify how and where it fits in your business, and identify your personal strengths and weaknesses. And finally, apply what you learn on a regular daily basis. Create quality content and share it. Show others what you have learned and what you are going to teach now. Everything will change for you…your methods and your results.

Attraction Marketing is a different way of thinking and a different way of doing things. It is aggressive, engaged, action taking. It is mentorship and leadership by example…a different approach to the way you conduct business…and it’s gratifying. Marketing at it’s finest. Marketing yourself, your brand, and your skillsets. “Nothing else matters in business if good marketing and sales are not in place” (page 9 of The Renegade Network Marketer).

The attraction marketing model is the right way to start for beginners, and for others it’s the right way to restart. Think hard about your foundation and how strong you want your organization to be. Realize that with you as the CEO…when you are the business and the leader, you own it.If something were to happen to the company you are representing it’s not complete devastation. Is it an inconvenience? Of course it is but it’s far easier to rebuild when you own the organization…when it’s your list and when all your subscribers look to you as the leader.

Stay on this course…continue to follow along and learn with us. We are students too but we just teach what we learn. You can do the same thing.

In the next blog post we will continue this discussion. We will talk about how getting prospects to come to you asking about your business is not that difficult a thing….and in fact it comes quite naturally when we put into motion the things we are, and that we will continue teaching…with step by step calls to action.

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Your prospect is interested in MLM because they’re interested in financial freedom.

But are they only interested in your MLM? … or do you think they might also be interested in training, resources, and tools to help them build their MLM business?

In this post we are going to tell you the advantages of having your own list and how you can help your subscribers, in addition to promoting your main product or company.

Becoming a business owner creates many needs. More so than just about any other occupation. Those who are serious are going to need to learn sales… marketing… leadership… time management… you name it. We all require tools, training and resources to be successful at what we do.

Building a list of prospects is the single most advantageous thing you can do for your business.  These will be people who are interested in you and what you are doing. However their interest goes far beyond what your MLM company is. They have needs just like you did when you first got started.

There’s no reason you shouldn’t help your customer solve all these other problems as well.

When you have your own list, you can help, guide, and direct those people to what they are really in need of. Including what you yourself may not have direct access to. With a substantial list you have the ability to do what are called “joint ventures” with other business owners. In fact you will find that as your list grows, and you become more established as a list owner and a leader, other company owners will come calling on you to talk about the possibilities of partnering up with them.This gives you more to share with your subscribers.

The reason joint venturing is so powerful is because  … 1) You’re reaching a large audience that you know for a fact would be interested in what you have …  and 2) You’re doing so with the added credibility of having your message endorsed by someone that audience already knows and trusts.

So you see building a list gives you leverage and power with other company and industry owners and leaders..and you control what your subscribers are presented with. It makes a lot of sense to have the resources to provide solutions to your subscribers. The more the better…because if you don’t have what they need, they will go elsewhere for it.

Think about this… just because you don’t recommend something to your customers, doesn’t mean they’re not out there looking for it themselves. Remember, anyone who’s interested in a given topic is most likely to be interested in other related topics as well. Your prospects will buy things from other people. You might as well be the one to point them in the right direction so you can benefit from it. Basically what you’re doing is sharing customers. Businesses do this all the time.

You have to control the list.

If you do, you wield enormous power. A whole new world of possibilities opens up to you because a list is a highly valuable business asset you can leverage off of – just like a piece of property in a prime location. As distributors, we build the customer list of our MLM company, making it their asset, not ours. We can still be distributors, but we can also learn to build and control the list ourselves.

What happens if your company goes out of business? What happens if it gets shut down by the FTC?  MLMs come and go in this industry all the time. It’s part of the industry… just as it’s part of any business industry. Building a list… YOUR list, is an insurance policy against these tragedies when they happen. There are tons of good and reputable companies out there… but just saying stuff happens right.
But it doesn’t stop with the list. Your entire business needs to be centered around you so that you have complete control over it … for example the following assets which you should be controlling, not a company your represent.

• Your own traffic. (Ex: Ads you place, other websites that link to yours).

• Your own testimonials that establish your credibility.

• Your own content. (Ex: Articles, email series).

• Your MLM organization of course

• Your relationship with your customers. (Determined by how you treat them and the value you bring to their lives.)

• Your USP. (Unique Selling Proposition – What makes you different from everyone else).

• Your website.

• Eventually your own product(s)

All of these are assets that have a real, measurable dollar value (some harder to measure than others). They not only protect your business, they also open you up to an endless amount of ways to make money. If you ever chose to sell your business at some point, they would also have a huge impact on how much it would be worth.

Don’t worry about putting all this together at once. Nobody’s able to do that. Just add one piece at a time, little by little, starting with building a list.

Every time you do, the value of your business increases.

Thanks,

Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

P.P.S. If you find this information valuable please subscribe to get future posts delivered to your email, and please leave us a comment…thanks!

Build The Brand Of You… this free ebook will get you off to a good start!

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It's being stated by the experts that by the year 2020 one half of the world's population will be online. A healthy percentage of them will be looking for opportunity.

That's a good reason for getting started in MLM now. There are several other good reasons.

Doing it the right way can position you in front of a good percentage of those people. It's also been said that over 80% of new opportunity seekers start their online business journey's with a search on Google.

Putting yourself in the path of those opportunity seekers is a darn good way to leverage your business building efforts. Does that make sense?

 

Are you having trouble getting started with your online biz or your internet marketing?

Are you a victim of information overload? … is it causing you to question which methods are right and which one’s are wrong?

Do you feel like you must be an expert in order to make something happen?

In this post I will share why you should get started now today, why experience or previous knowledge is not a factor, but how important it is getting started the right way.

Information overload to an aspiring networker is like a debilitating injury to an athlete. It can and will stop you dead in your tracks. Thinking you have to have everything in place and perfect in order to get started can have the same effect. But despite the information overload it’s still vital to just get going. The preferred way is of course to find someone who can help you get started the right way. The video below is a small look into some of the ways I started, that may not have been the best, yet still got me going. It’s always a progression, and if you surround yourself with the right coaching, mentoring, and training you will find progressing quickly and properly.
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Getting ready to get ready is another killer, just as is thinking everything needs to be perfect. It’s more important to just start. It took me a long time…years…to understand a lot of this. I had no problem getting started…but I did have a problem with the transition into doing things the right way. Things are different today… different on the internet and what works and what doesn’t, the techniques that get results are different, and I’m different. I know now what needs to be done, what I need to do to see that happens, and that sharing that information is golden.

Please continue to follow me as I take you through my training of all aspects of internet marketing the right way. I’m learning from one of the best, and I’m doing it on a daily basis. Everything I learn I will be sharing with you. Get started, but get started the right way. Find yourself someone you feel can teach you, who is in the business of teaching, block out all the other noise, and learn yourself a trade. Don’t try and be an expert at everything at first. Find something you understand or that you like and learn it all the way…get good at it…become an expert at it, and then add something new.

So watch the video now and see that you do not have to be an expert in order to get started, but find someone who can teach you in getting started the right way.

Thanks,

Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

P.P.S. If you find this information valuable please subscribe to get future posts delivered to your email, and please leave us a comment…thanks!

 

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