Are you practicing goal setting for your business? Is it giving you a positive result?
Goal setting for your business can be a big factor in your success, and can be a major contributor to staying organized and focused. The same applies to your marketing. It’s the marketing that will ultimately get you to the business success you seek. Setting marketing goals makes sense and should be a big part of the plan.
However, goal setting for your business can have the wrong effect if done incorrectly. If your
goals are not realistic, set too high, or not attainable for any reason, you are setting yourself up for discouragement and ultimately failure. You have to keep it real. It’s critical.
Long term goals are good to have, but don’t confuse dreams with goals. If it’s going to take you years to
hit a goal, you might get discouraged and give up before you ever get there. Keeping your motivation is helped greatly by building from achieved goal to achieved goal.
Short term realistic goals will keep you going. You can have daily goals, weekly goals, monthly goals, and yearly goals. Daily marketing goals if practiced regularly can become matters of routine and daily tasks. In addition, regular organized and do-able short terms goals can really help you stay on track and productive.
Have A Purpose – It’s easier to set realistic marketing goals if you have a mission and a purpose. You would be surprised though how many people are just floundering about not really knowing exactly what they are trying to achieve. With a purpose, you have a target in sight and the goals make more sense.
Where are you now – Where do you stand in your marketing at this time. Do you have a list to promote to already, or do you need to build one. Do you have a good group of followers on social media, or is that also something that you need to work on. How do you plan to accomplish that?
Where do you want to be – Knowing where you are now, and where you want to go, is a big factor in goal setting for your business. Are your goals realistic in that you can reach them in a reasonable amount of time? Or are your goals so big and out of reach that only a miracle can make them happen? What kind of marketing are you doing now? Do you feel you are excelling in any areas? Are there some areas you
want to start, explore, or learn?
With these parameters and goals set, it now becomes a simple part of the equation to know exactly what has to happen next. You can adjust your goals as you go according to your progress, or lack of. Adjust your goals and keep them realistic and attainable as you go, so you don’t feel as if you are losing even if your production is not what you had hoped for. On the other side, if you production is beyond what you envisioned, you can set higher goals.
Know your audience well, and know your products and services well. Being able to answer questions and direct and lead, will help you in knowing what to do next. Knowing how to map out your activities, and knowing what goals to set in your marketing efforts will help too.
Goal setting for your business is something that should not be overlooked by any business builder, provided it’s done correctly and realistically.
Striving for Excellence
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