You are excited and you join with big hopes and plans. You are pumped, motivated, and ready to go. This product is so good it’s going to sell itself! That’s what they told you. You are going to tell some friends who are going to tell their friends and it’s going to take off! That’s what they told you!

Newsflash … no product sells itself, and no one has built a big successful business just telling their friends … sorry to say.

It’s a business, and like any other business it requires marketing …real marketing. Something you are going to have to get your mind around, and skills you are going to have to learn and apply.

Think about this….a master mechanic who knows engines inside and out, who can troubleshoot and is handy with tools, may not necessarily be able to build a successful auto repair business. It takes marketing, customer support and satisfaction, team training and assistance, lots and lots of followup, and more.

It’s the mindset that distinguishes the technician from the successful business owner. The mindset that drives you to take the necessary actions, get the necessary training, do the necessary daily tasks, the follow ups, and all the rest of the duties that need to be done aside from just fixing the car. The same applies to the beginner network marketer. You have to become, and portray yourself as the leader and the marketer…. not the “I’m a rep for such-and-such a company”. The product is not going to sell itself, and your friends are not going to tell all their friends.

You want to be a network marketer?… you need to start walking, talking, and acting like a network marketer. You need to get yourself all the necessary training and coaching and mentorship. You need to learn how to define your target market, connect with those people, show them how you can help them, provide a solution to a problem, convince them that you are a good reliable hard working sponsor, mentor, and coach, and show them the way.

Not everyone is your prospect…. not everyone cares what you are doing or what you are offering… not everyone has the same desires needs and wants that you have, and not everyone dreams like you dream. You have to learn how to find those people by analyzing, sorting, sifting, and priming your market.

There’s a saying you may know. If you owned a car wash who is your market? No it’s not people with cars, and no it’s not people with dirty cars… it’s people who want a clean car. Do you see? If you have a hot dog stand, you don’t need the best most super duper dog in the county, you don’t need the cheapest dog available, and you don’t need a supersonic advertising budget. You just need a hungry crowd.

Learning how to target a market… your market… capture leads from that market, and follow up with those people in a non-obtrusive fashion and in a way that makes people want to listen to you, or maybe even work with you, is the secret sauce. This is a skill in itself …attraction marketing, relationship marketing, content marketing…. whatever you want to call it… or sometimes just simply being likable. will get you a long long way.

We will continue to talk about these things, of course. This is what we do and it’s what we teach…. but for now it’s all about your mindset… are you, the beginner network marketer willing to do the things necessary? How bad do you want it, how hungry are you, how determined are you, and how persistent are you. Do you have what it takes to stick with it through the tough slow times, because there will be tough slow times.. and do you have what it takes to go the distance. Not everyone does… do you?

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Do you realize that if you are going to become a leader in the industry that you need to start getting yourself out there, getting known, and establishing an online presence?

Do you know the power of video marketing, but you just have a fear of video and are afraid of getting in front of the camera?

You’re not alone… there are many who have a fear of video. Some will take that next step …others will not.

There are tons of different actions, activities, and techniques that can be added to your routines… and we will cover a lot of those as we go…at least the ones that I’m qualified to talk about. This particular post is about video marketing and more particularly the fear of video.

We’re not going to get at all into the technical aspects of making videos, or even the marketing aspects. We are going to get into just getting in front of the camera. Everyone has to get started… and of course that begins with turning on the camera and start talking. It’s a little weird at first sure…. but you’ll get more comfortable as you go.

The problem is… fear will stop many of us from getting in front of that camera. So what do we do? How do we get started? How do we conquer that fear of video, and what do we video about?

I wasn’t so sure what to video about either, so I talked about the fear of video. You can see below. Just be yourself, turn on the camera, and start talking. It’s up to you whether you publish it or not..am I right? …. so why not… just turn the darn thing on and start talking.

Yes there’s a little anxiety at first, an uncomfortable feeling and an awkwardness…of course.. but it gets better. And who knows you might find yourself a natural. I’ll always feel a little anxiety when it comes to speaking it’s just my nature… but it is what it is. Maybe I just want the results more than the fear.

So let me just get back to this for a moment. IF you want to excel, and take your internet marketing business to the next level, then you need to take your internet presence to the next level, and making videos is one of the very best ways to do that. It’s true that this is a relationship business, and it’s true that prospects are more attracted to those they get to know, it makes them feel more comfortable. It’s true that people will want to work with you if they feel a more personal connection. Lets face it there’s a lot of competition out there, and prospects are going to gravitate towards those that they feel they know better. That’s just the way it is.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Sometimes it’s not a bad idea to break out some old material… to refresh ourselves… to remember where we were, so we know where we’re going.

Does that make sense at all? Getting stuck is easy to do. We all lose our way from time to time. So why not revisit and see where we were, what our reasons and motives were, what we were trying to accomplish, where we were intending to go, and why.

Things change, it’s natural… goals and visions change…but I also know that it doesn’t hurt, and sometimes it can help, to break out some of that old material…. and if nothing else it can be good for a laugh. Why not see if we’ve improved, stayed the same, or gone backwards. Let’s re-evaluate and determine if there’s a course we need to get back on. It can’t hurt, am I right? … we might find that we are now on the right true course, and then again we might find that we’ve gotten away from that true right course.

So… what do you say… let’s break out some old material, and share and blog about it. It is content after all, and why not have others see where we were and where we are now. Who knows maybe it will help someone… and like I said if nothing else it’s always good for a laugh.

Here’s a  video from Jan 10, 2014… “My Journey to Internet Marketing Freedom ” … and I must say in some of these areas I’m about where I was then… in other areas I feel there’s been some significant improvements and advancements. And wow some of this just drags along.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Would it be your list, your website, your system, your company, or your product? All those things are vitally important yes…. but which is the most valuable to your business?

This is a topic that has slowly come to make more sense to me the longer I am in this business. What really is my greatest business asset? …and what really is my greatest contribution to that asset?

One will get a lot of varying answers to this question…. but when i realized my greatest business asset was my audience, and that the way I connected with that audience was so critical… then things began to change. Coming to the realization that the content I created and put out had everything to do with them, and not me… what they wanted and not what i wanted, it all became crystal clear..

Our audiences require, and demand, relevant content to their needs…. not what I want to hear and see, but what they want to hear and see. The content we create must be helpful… it must be interesting and informative, and easy to read, listen to and watch… for them not for us.

The stuff we put out really doesn’t have to be cute, or in-depth… it doesn’t have to be hyped up, or overly clever… it simply needs to fill a need and solve a problem … simply. Easy to understand, easy to comprehend, and easy to please. If it can solve a problem or fill a need, that’s really all that’s required.

If the content can do that, then it’s good content… if it cannot, then it’s not good content. Does that make sense? It’s only relevant if your audience says it is… it’s only helpful if they think it is, and it’s only rewarding if it’s rewarding to them.

I’ve learned that putting my needs and wants aside, and putting my audiences needs and wants as the top priority…the following things began to happen….

• The content became easier to write.

  

• My focus became content that was more reader-friendly.
• I started sounding less like a giant business and more like a friendly human being who was simply providing answers to questions.
• I stopped trying to make my content “impressive” and started trying to make it clear and useful.
• The answers to the questions became more precise, clear, and to the point.
• I quit using “clever” headlines and start using benefit-rich ones.
• I started to see more engagement to the content I was delivering.

My conclusion … stop talking at or around your audience, and start talking WITH them… more like a two-way conversation. When you serve your audience with what they need and want, in a friendly useful easy to understand manner…and provide helpful material that they can relate to, benefit from, or that will help fill a need or solve a problem… then they want more. So you see… it’s your audience that is your greatest business asset.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Are you one?

How can it help a network marketing business?

Aside from all the routines, tasks, and activities that fill the day of an internet marketer, and the tactics and strategies related with getting exposure online, engagement with social media, and ranking with SEO, there’s one vital thing that we must all work towards and develop to become better marketers…

Becoming an authority figure in your niche, and in the eyes of your followers.

Being looked at as a person who has answers, can guide, direct, and lead, is crucial to our success. We must be recognized as leaders in order to gain followers, and to answer doubts and concerns about doing business with us. Leaders provide valuable information or content because that’s what people want, and giving them what they want is key to success.

So many people are struggling. They don’t know where to start, what to do, and where to go next. They are looking for someone to point them in the right direct, and to be available when they have questions, and to be able to answer those questions. We do not have to be experts. We only need to know a little more than the person who has not reached our level yet. They don’t care if you are an expert. They only care if you can help.

If you can be that person, then you will be perceived as an authority figure …someone who has answers. Someone who can be followed, and trusted. Gaining trust from your followers will ensure their loyalty to you. They will do what you suggest and recommend, and they will partner with you in business. Helping people to feel secure and confident because of your leadership will help them give an honest effort and to take effective action, and to keep trying. They won’t be so easy to give up. They see what you have accomplished and they know they can depend on you to continue guiding them.

Having the technical know-how and knowing the strategies and techniques to be an effective internet marketer is a huge part of the equation, but really is just a means of finding people. Having the leadership skills and becoming looked at as an authority figure will ensure you keep them after you find them.

If you can do both, then you will have success with your internet marketing and network marketing adventures. Continue honing your technical skills, and continue giving yourself freely to help others, and if you do, not only will you find the success that you deserve, but you will help others find theirs as well.

Become an authority figure in the eyes of those who are following you, and you are well on your way to a life of abundance.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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In this post we are going to outline a strategy that you may be overlooking.

Network marketing is like a jigsaw puzzle … lots of little pieces that need to be put together to create the big picture. Some will stick with it and complete the puzzle, and others will not. It’s not easy and it’s not a walk in the park. It takes dedication, determination, and a will to succeed… but those who do will totally transform their network marketing businesses, and their lives. The end result is certainly worth the input…and a sense of accomplishment, not to mention financial independence, is what will keep the gamers in the game.

Your mindset is one of those puzzle pieces, and a major one at that. Learning to stop pitching your biz to everyone you meet can be a transformation in itself… it can he hard to break that mold, but once the light bulbs start to go off then it really does begin to make sense. After all, no one likes to be sold or convinced or persuaded, and genuinely helping people first is a great network marketing strategy for reversing the prospect chase. Stop the promotion of your business first and only…instead take more of a consultation approach, and great things will begin to happen.

You truly offer nothing of value by talking about how amazing your company or product or compensation plan is anyway. People don’t care about this bonus or that bonus, or this miracle juice or that magic supplement.They care about how you can assist them and make their lives better and easier. They care about benefits not features. They care about family and time and financial freedom…and they care about how you can help them achieve those things.

I’m not saying hide your MLM… I’m saying get to know people first, offer something helpful and valuable, and let one thing lead to the next. Let the situation determine itself. If you’re truly listening and offering to genuinely help you will know the right thing to do, and when. It’s not rocket science, just common sense. Most people already have a business, and it may not ever even come up. Not to say that’s the end of your relationship, it’s really just the beginning. There are other ways to monetize. You could offer an affiliate product…such as training or marketing tools and systems. You can provide coaching or web services if that’s something you are good at.

Sometimes just sewing goodwill can be the biggest benefit of all, that matures and blossoms into something major down the road. Simply gaining their positive attention is a great first step toward planting a seed in their mind about who you are. You’re sewing goodwill. Do this with enough people, and consistently over time, and you will have them coming to you. They will ask you what you are doing, and expressing an interest to partner with you. That is the highest qualified prospect there is, and a network marketing strategy that works and that everyone should become more familiar with.

One thing is for sure. You don’t ever want to write people off if they say no to your opportunity, and if you do you are not operating from a successful business philosophy. You are not cultivating and nurturing the prospect or your relationship with them. You are throwing away what could easily develop into something much more, and you are certainly not showing the way or leading a good example.

We hope this has opened your eyes to a slightly different yet highly effective network marketing strategy that you will begin to implement immediately.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Are you having trouble recruiting new people into your organization?

Do you feel like you’re working harder and harder but getting nowhere fast? Are you pitching first and asking questions later?

In this post we are going to talk about a shift in the way you do things that might turn it around for you.

I’m sure you’ve heard some chatter about relationship building … but maybe you feel like “how I’m going to build my business if I don’t tell people about it?”. Well the good news is that you can tell people about your business, and yourself,. and a lot of other aspects of relationship building, simply by telling stories … this is the non-evasive, non-salesy approach. Stories sell, and communication with storytelling can hit hot buttons and get into people emotions. Stories touch, and they teach. I’ve always said show me a good story and I can use it to build a team or an organization.

Do you have a blog? …are you struggling with what to write? Storytelling is one of the most effective purposes for a blog. Tell stories about you, your products or services, and your business.

Here are 6 different kinds of stories you can tell, as well as some great tips for storytelling.

Stories About How You Got Started… you probably already have an About You page, but you can also get into more specific stories about your journey to where you are in your business. Anything that comes to mind…challenges, strokes of luck, coincidences, hard work that pays off, etc …. you get the idea. Or you can storytell about life experiences that relate and that led you to engage in your particular business.

Stories About How You Work … If you lead or consult… storytell about experiences that have a direct connection with your work. Use examples of how your leadership and consulting have helped others progress in their business or life. Talk about the trainings you do and how it has positively affected others around you.

Stories That Teach … Some of the best stories are ones that include a lesson. Positive stories are always good for sure… but don’t be afraid to also tell the stories of struggle that ended well… those are more real to many people. Lessons learned let people know that it’s ok to not be perfect or an expert… that there are others who struggled and figured it out, and they can learn from those who went before them. Admitting to mistakes, but how you resolved those mistakes not only educates, but also shows that you’re human too.

Stories That Communicate Vision … expressing your passions and your reasons why you do what you do are important, and storytelling is a great way to do this. What led you to choose the field or company you are in. What is motivating you aside from money. What pushes your buttons and how did you get there. Let people know you like to share your vision in the hopes others will catch it as well.

Stories That Demonstrate Values … Tell stories that exemplify your commitment to integrity and why people would want to work with or partner with you. Let the know your values and that you are serious about what you do and that you respect the industry you are in and that honesty means a great deal to you. I like to express that this isn’t a game or a hobby for me it’s how I make my living, but at the same time iI don’t compromise on my values.

Stories That Overcome Obstacles … this is big… everyone wants to hear stories about overcoming obstacles and fear..why? … because everyone has them and they want to know if they can do it too. When you give examples of your climb, including the rough spots and the dips and valleys, this can give hope and inspiration to others. Hey if this person can do it so can I! So talk about it…. tell stories about it… how you overcame and what encouraged you to press on. Let others know there’s nothing they can’t do if they set their mind to it.

And finally… keep it real. That is what people want to hear.. no hype no fakeness. Be genuine and be yourself. Just tell your stories… no one elses but yours, that’s what people want to hear… they will know it’s coming from you, and you will make friends and create relationships that can lead to partnerships.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Is attracting business something that is not coming easily for you?

Are you finding it difficult gaining traction in your business building efforts?

You’re not alone. It take’s patience and persistence, but it also takes learning the fundamentals. A coach and a training program is vital to shaving months and even years off a learning curve. Going it alone seems gratifying at first, but can become torturous by the end of the day.

Here are 3 points of high importance to learn and remember.

•  Identify and prioritize the key steps to get your funnel operational or expanded

•  Identify threats to your success – gaps in skills and knowledge – and take steps to correct those

•  Identify your most important marketing tools and training and focus on those – income producing activities

Get good enough at something, one thing, to become or to be considered an expert. Setting yourself  in a position of authority and leadership on a subject will get you noticed, and getting noticed is the first step to attracting business. But you have to put yourself out there to make this happen. You must expose yourself… consistently and diligently.

Start blogging, videoing, posting, and commenting about your topic and your niche. Fix up your social media profiles and get active. That doesn’t mean posting links and spamming people’s walls… it means conversing with fellow networkers and people of interest. It means making friends, and it means teaching others what you know enough about to teach. You DO NOT need to be an expert. You just need to know a little more than those you are teaching and sharing with. Leverage your talents in this way. Use what you know to come across as someone of authority. This will lead to sifting and sorting your potential prospects and happens just from communicating with others and learning about them. Their likes and dislikes and their areas of expertise.

Education marketing presells prospects and creates a flow..a natural path into the conversation of your business. It eliminates that awkward pitch and spammy type approaches. That’s what turns people off, and if you think you are going to put people that you don’t know into your business you will end up disappointed. Attracting business is a skill and an art, but it’s not difficult to do and soon will become natural.

When you get an idea, a topic of interest, something to share or teach or explain, then blog about it, video about it, email about it, facebook about it. This shows you’re a doer, and a doer gets other’s attention – show yourself as a doer, and an expert at something, and people will want to work with you. It’s a lack of confidence that leads people to inaction and from moving forward, and when you teach you instill that security and that confidence that helps people get moving.

The #1 purpose of all this is to build your list of course… the goal of all your marketing efforts is to get your prospects to give you their contact information – so you can build relationships. Your list is your most valuable asset as a marketer. It’s your bread and butter and it’s what separates those who make it from those who don’t. If you’re not building a list of friends and contacts, and if you’re not creating relationships with those people with follow ups, then you are as good as done.

You can use other people’s content, material, and products to build your list until you can develop your own. Leverage yourself and your time and efforts in this way. It’s easier and faster to get up and running, and it’s all about taking action to get the ball rolling. Don’t sit idle while trying to figure out what products to create for your free offers. Use someone elses and be generating leads while you figure that out.

But be yourself in your approaches and your manners…develop your own style. The more unique you are the more valuable to everyone. Using that uniqueness is another step to attracting business and fellow networkers. Differentiation is key to rapid success…company replicated sites do not attract people, personal sites do. Show yourself, brand yourself, and tell your story. And know that everyone is not your prospect. Undo the bad marketing training that says everyone is because they are not. Don’t waste your time and energy chasing people around who don’t want what you have to offer. Look for those who want to receive your message, not those who are running from it.

And never quit.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Are you selling YOURSELF, or some opportunity?

Who’s in control of your business…is it you, or the company you represent?

Getting yourself out of the “I’m a Representative of my Company” mode, and taking control back of your business may be the biggest shift to success you ever make. People are looking for leaders, and if you are presenting yourself as nothing but a representative of “ABC” company, then you might not be the leader your prospects need. Sell yourself before you can even think of selling your opportunity.

Understand that YOU are at the heart of your business…and marketing.

You don’t want to be “under” your company…you want your company “under” you..That may sound a little far fetched to some, but in reality it’s a very real concept and it’s what we teach. When you become the owner of your business… everything is under you…the company or companies you represent and all your customers and affiliates. You are the CEO…you are the company…and your team knows it. Just as all the marketing is yours…we do not depend on “ABC”company to provide our marketing systems and campaigns. We develop, we create, we train, and we lead. And if for whatever reason your said company goes away, or you make a decision to leave, then guess what….it all comes with you.

Identify ways that you can comfortably let prospects get to know, like, and trust you.

The best way to help prospects get to know you is to talk to them, and learn more about them…and in return they will learn more about you. Become their friend and find out why they joined you in business…what is it that draws them to you..what is the attraction, and what is their why. You will find things in common which leads to easy conversation. Let them know that you are serious about your business and that you are available to help. Become an expert on your company and choose an area or two of marketing and become an expert at that, and share your knowledge. Educating people goes a long long way towards confidence and trust in you. When you teach, inform and assist people they will come to see you as a valuable asset to them…both in business and out.

Identify opportunities to offer value (based on your skills and strengths).

I mentioned this briefly above. You have a lot of value and you can increase your value on a daily basis by educating yourself. Attend training seminars and workshops and work closely with your coach and mentor, and share what you learn. We all have strengths and weaknesses… build on both. Pass on the knowledge that you have and that you gain, on a very regular basis. Your leaders will rise to the top …give those people special attention. Include them in your trainings and activities, and become friends with all your teammates.Personal relationships is the heart of this business model and industry. Don’t let anyone ever tell you different. And maybe most importantly… help your teammates discover their strengths, and help them use those strengths to build their teams.

Differentiate yourself with your uniqueness.

Selling yourself also depends a lot on your ability to differentiate from everyone else. There’s a lot of competition now, and so many people doing and saying the same things to get others attentions. But those searching out for good opportunities are looking for more. “What can you give me that someone else can’t”. People sponsor shop and they are looking for the best deal they can get. They are looking for leadership. “Can this person lead me where I want to go”. Shortcuts to success are high on the agenda of those coming into business and they want and need to align themselves with those who present themselves with those leadership qualities, and whom they believe can bring the best out of them and help them fast track to their goals and destinations.

So you see…selling yourself becomes number one.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Are you finding yourself chasing unqualified prospects around trying to get them to look at your opportunity?

Would it be better for you if there were a way to find people more interested in what you are offering?

Today we will continue with our Fundamentals of Attraction Marketing.

The last post we talked a lot about the basics and getting started the right way with good sound attraction marketing fundamentals. About how contacting your friends and family were old school methods that don’t work and are not necessary, and  how building your own brand and being the CEO of your business was so critical and why. We touched on 4 points to help you with the learning curve, and we encouraged you to stay the course with us to learn how to get prospects calling on you and not the other way around.

So lets talk about prospects. There is nothing worse than chasing people around that have zero interest in what we are offering. It’s an easy call to say that the most qualified prospects are those that are coming to you… not someone you found. Sometimes it’s hard to get, but when you learn and realize that not everyone is a prospect your life will become much easier. The days of “interruption” or “annoying marketing” are over for us. We can put it to rest once and for all…no longer will we be chasing people around and annoying others with our pitches. That’s too much like begging and there is no need for it.

All good sales and marketing begins by putting the other person first. Once they express an interest in what we are doing, we find out why. This requires normal conversation, asking questions, and listening to the answers. We are looking for what their needs are or what is troubling them, so we can provide solutions. It’s a mind shift..a different way of doing things from the pitch and the hype. We make friends and we influence people. We make them comfortable and we give them reasons to be open and curious. People buy from people, and repeat business comes from treating those people right..not from the old burn and churn practice. We stay around, we make ourselves available, we provide support and training, and we continue to offer solutions to problems.

It’s so important today to establish an online identity…even for those who are good offline marketers…why? .. because people sponsor shop, and the first thing they do now is go online and search you out. If you cannot be found they will move on so you better have a decent online presence. It’s just the way it is nowadays.

Often times when a prospect comes to you they have already checked you out online, and they found good quality content so they sought you out. They want that leadership and those people who do come looking for you are infinitely more qualified than anyone that you could ever appraoch.They are red hot and ready to buy. And when this happens you are also red hot and ready to reply and respond. This end result of prospects coming to you is of course the goal and the intent of attraction marketing. You have achieved the ultimate and if it can be done once it can be done over and over again. Your immediate response back is a form of Direct Response Marketing. A term that may be new to you but one that we as attraction marketing leaders must excel in.

This is all another or different way of what many of us have been taught and are used to. It’s a different mindset…we have made the decision to take ownership of our business. We are literally changing our identity. The consultant is the salesperson that has learned how to market…no longer being perceived as a nuisance, but rather as one of high value.

We are attraction marketers now and we have  learned and perfected many skills. Proper copywriting is huge and when done right sets you apart immediately as someone who has taken the training and who has put it into action. We spend time on this and we get it right because it’s that important. Have someone you trust proofread your copywriting and blog posts and accept their feedback. And we learn to lead with benefits, not features. This is what will hit people’s hot points and lead them to take action. Hit their emotions and their passions. Tell stories because stories sell. Provide meaningful specifics and testimonials….and give examples. Get into their heads and into their hearts.These are talents that can be learned and honed, and the more you do it, the better marketer you become.

The post Attraction Marketing Fundamentals Part 2 – Attracting Qualified Prospects appeared first on Internet Marketing For Beginners.