Getting yourself noticed online will be necessary if you are to find people that might be interested in your products, services, or opportunity. There’s a lot of competition so you need to be a little bit different from most.
Once you are known for providing high-value content that people can benefit from, then you’ll start to build up your followers. There’s a lot you can do. Everyone is good at something and everyone has something to offer.
Anyone can do it. Here are a few examples of what you might want to share with others and teach to people.
Those are just a few examples. So you see, there is tons of stuff that anyone can do and teach to provide value online. This is content marketing and it’s also attraction marketing. People are attracted to those who can help them in some way. People want to work with others who provide training, leadership, and direction.
If you let people know that you are serious about what you are doing, that you are in it to win it and that there are no other options but to succeed, and that you are dedicated to your business and there for the long term, then you will get their attention.
On the other hand, if you put yourself out there as someone who is just part time, or just dipping their toe in the water, or if you are jumping all over the place and promoting multiple programs and every next new thing, no one is going to take you seriously … at least not a business builder.
Let people know that you have some knowledge of your industry, and that you stay up on the latest in strategies, and that you are always testing new business building methods that you will be reporting on. Things happen fast and they change fast on the internet… what worked last year might not work so well this year. So read, study, and learn about the industry that you are in, and share what you learn.
By doing these things, you will differentiate yourself from most of the amateur program promoters online pitching their businesses, yet not providing any value and substance and reasons why a person would want to work with them.
Anyone can join anyone, and people join people for a reason. Give them a reason. A lot of people sponsor shop…at least those who are serious about making something happen. They know they need a good leader and good support, so you darn well better let them know you can provide those things.
Getting yourself noticed online is just the beginning, but it’s the first step. Self-branding is critical to establishing your online presence.
Striving for Excellence
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