What the heck is Facebook engagement bait? Sounds kinda scary. Maybe it has something to do with the Facebook algorithm?

Right. It does. Well, in a way it does. But keep reading and we'll tell you exactly what Facebook engagement baiting is.

We'll also tell you the 5 main types of baiting for engagement that Facebook has singled out, and why they should be avoided at all costs.

Most know that Facebook engagement is simply the interaction that occurs between users.

They also know what the Facebook algorithm is, and what the term "reach" on Facebook means. They know that increasing their engagement will increase that "reach".

So they are doing all they can to make that happen. They want more of their friends to see their posts.

But there's a right way and a wrong way to increase engagement. Too many are doing it the wrong way.

Facebook made an announcement that sent shockwaves through the people who are using these bait tactics to get engagement on their posts.

They have received feedback from a large number of users complaining about the spammy and valueless posts that coax them into liking, commenting, and sharing posts.

These 'engagement baiting' posts go against the user experience that Facebook is trying to create. They know that the intent of these engagement baiting tactics is to trick the algorithm into greater reach rewards. 

These are popular Facebook engagement baiting posts with many different versions. Some are even going viral.

One style has the poster claiming Facebook is acting up again and no one is seeing their posts. They ask the audience to please comment so they know the post is being seen.

This is a classic example of commment baiting. But Facebook believes they are spammy in nature. They say there's no value to these posts.

And the recipients of the posts ... most of them anyway ... know what it's really all about. 

Baiting your friends to tag their friends on your post is another Facebook no-no. They consider this engagement bait as well. Not to mention all the negative feedback they are recieing from unhappy users.

Getting tagged on a post lands that post on the tagged persons timeline. And some people just don't like that. Their timeline is for their posts, not someone else's stuff.

Facebook's tagging feature is intended for people to call attention to those who are actually included in the image they are posting. It's not intended for tagging 50 friends a person may think needs to see their post.

I see people do this all the time and can't help but cringe each time. It's such a spammy move and Facebook thinks so too. You'll get dinged and you'll lose points doing it. The result will be just the opposite of the intended goal.

Facebook reactions are great for your audience to express how they feel about your post. It's a well received feature used often.

However Facebook believes that sometimes it gets used in a way that was not intended. They consider it engagement baiting when that occurs.

It's ok to ask your readers if they agree with you. It's not ok to tell them to Like if they agree. Or to Like if this, or to Like if that. The readers will tell you if they like what you are saying or not. They don't have to be told to do so, and they don't want to feel expected to do so.

Facebook doesn't want you to try and force the readers to comment or engage with a specific reaction in any way.

The post Avoid Facebook Engagement Baiting At All Costs! Ok …But What The Heck Is It? appeared first on Internet Marketing For Beginners.

It's a common thing ... getting wrapped up in the excitement of a new gig causing us to not even think about what we will need to do next. I think most people start that way.
We did too. But we learned lessons and now we want to share our experiences, and how critical it is to get some basic fundamentals in online marketing. We hope we can provide some value in this area and help others realize that learning how to market online should be their first priority.

A good  network marketing company will provide a stable and long lasting platform for you to build a residual income, and some very basic marketing materials. That's all you will need when you become proficient at building your business.

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Are you unsure about getting started with online marketing? Do you want to get something going but just not sure where or how to begin?

Start with the basics and keep it simple in the beginning. Step by step. It's okay if you don't know the first thing about it right now. You know enough ... everyone knows enough to get out there and get started. 

Start with the basics. Work on those things and you'll get comfortable. You'll find what you are good at. It could be blogging, or social media, or videos. Learn that thing and learn it well and become an expert at it. Then start adding things to your portfolio. Eventually you will tie it all together.

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My internet marketing journey has been just that ... a journey. Just as it is for every other person. I'm not an exception. Things change rapidly on the internet and even the basics will evolve over time. What used to work, might not work so well anymore. That's exactly what I have discovered. I'm convinced that if a person is going to "make it" in this profession, they better be willing to change with the times. That will require keeping some of yourself in a "student mode".

Reading, studying, and keeping up with the times and the latest techniques I believe is a necessity in this profession. I've seen too many marketers that once were on top of their game, get "frozen" trying to recapture the magic. Unfortunately, some of the techniques that put them on the top earlier in their careers no longer work. A lot of their old contacts have moved on or left the business ... so they get stuck.

​

Every time I learn something, or do something, or apply something, or take a training I'm going to blog about it. This is for my benefit as much as anyone else's. I know it's part of the learning process for me. If someone else happens to benefit from it as well that's really cool.

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Do you believe it could be of some benefit if you were looked upon as an internet marketing leader or an expert in your niche?

What about staying consistent with your presence online and on social media… do you think that matters?

In this blog post, we are going to discuss methods to become known and recognized as an internet marketing leader.

There is no cookie cutter formula. It’s not a black and white step by step process. There will be unclear areas in your journey, but you will gain focus as you go. As long as you lay down a path for yourself and follow it, you will get clarity. I’ve included some steps that should help you along.

Blogging

Blog often – even if you don’t have a following yet. When people start coming around to visit your blog you want them to be greeted with plenty of content. Every post doesn’t have to be about your main topic. Still, it’s best to weigh more heavily in favor of showing yourself as having a knowledge in your chosen niche. This is a calculated process in slowly becoming known as a well-balanced individual and an authority in your field. You could start from a beginner’s perspective and work your way up from there. This way you won’t lose those who are young in their own journeys.

Social Media

Post on Social Media – you can post in ways that will get you followers. Provide thoughtful tips and encouraging words. Motivation is always a winner, everyone loves humor, and offer expertise about your niche or topic of choice. This way you are giving a mix that will keep people from becoming bored with your material. Readers don’t want to see the same thing all the time, or to be pitched about something they could care less about.

Video

Video Marketing – even if you don’t like getting in front of the camera. It doesn’t matter …you can learn about creating cool videos without ever having to show yourself. If you are not shy then get yourself out there. We are in the age of video and that’s what a lot of people expect to see now. There’s a ton of info available and you can learn how to do small edits, so it doesn’t matter if you mess up. If you do, then just cut that part out…. no big deal. But using video is a great way to become known, and you can start offering info and teaching people about your passion.

Groups

Engage in Groups – like forums and social media niche groups. Find groups whose topic you know something about, and engage. Make conversation with others and you’ll make friends at the same time. Groups and forums are great for networking if you’re not just pitching your deal. People who see you offering useful ideas and constructive conversation often will reach out to become better acquainted.

SEO

Study and Learn – about SEO, and how you can optimize your content to be found in the search engines. You don’t have to be an expert here. You only need to know the basics to be as good, or better, than most of the other marketers on the scene. There are even plugins and programs that will do a lot of the work for you. For example, if you are blogging with WordPress you can get a Yoest SEO plugin that will tell you exactly what to do to optimize your posts. Google+ posts also get priority indexing with Google search, just as youtube videos do. It’s a great way to get “seen” by other networkers and prospects.

Articles

Articles – are also effective ways of delivering your message online, and you can easily find 3rd party
resources that will distribute those across the internet. Press releases can be categorized into this group too. Google could even pick up some of your content with these services and if you spread your messages far and wide there is a better chance of that happening. Write as many articles as you can and distribute them as often as you can. Chances are you will be seen and you will be recognized.

Education

Teach and Educate – as frequently as you can. Providing useful content such as how-to tutorials is an excellent way to get yourself known as a leader. Informative manuals and articles are also great ways to render high-quality material. It doesn’t matter how it’s delivered, any of the platforms mentioned above will do just fine. You might have your own ways that suit you better. What matters is that you create the content and make it available to others.

To summarize …getting yourself recognized online and becoming known as an internet marketing leader is crucial to your online success. Not everyone is able to accomplish this feat, but it can be done by having a plan of action and sticking to it. Providing high-quality content that people can use and benefit from is the fastest way we know to get there. The goal with this type of marketing is to have those you network with, seek you out as the person they want to work with, as opposed to you having to chase people around.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Do you feel that everything must be perfect before you can publish your material?

We often see beginners not getting started with internet marketing because they feel their work is not good enough. They think it has to be perfect to put it out there, but this couldn’t be further from the truth.

We talk about this often, and we’ll keep talking about it. It doesn’t matter what it is… blogging, social media posting and engagement, video marketing, website building, or even just reaching out to people for one on one conversations … it’s good enough.

Here’s what I mean … whatever it is, it’s good enough to get you started. You’ll get better, but only by doing!

The trouble we see is this … trying to make it perfect takes too long. People lose interest and end up not doing anything ever. What a shame! Am I right?

It’s better to get started, imperfectly. This can inspire people. They might think if that person can do it imperfectly than so can they. Everyone is a little timid at first. Questioning the quality of your work as a beginner is normal, but seeing someone else doing it can change that.

It’s not as hard getting started with internet marketing if you begin with an activity that you are at least a little familiar with or comfortable with, so get started with whatever that is. Maybe you like posting on facebook, or maybe you like writing articles… you could start blogging. Maybe you are good at putting together little ads, you could get started with Facebook Ads. Whatever it is, start there, and get good at it. Then add the next thing and do that until you are good at that one…and so on.

Don’t worry about it not being perfect…. do it anyway

You can even let people know that you are aware it’s not perfect, but that it’s okay. “I’m just getting going here but I discovered something cool I wanted to share with you. I like it so I’ll keep doing it until I get better…. you can join me if you like”. This can put people at ease. “Well, then I can do that too”.

Consequently, once you do get started, it’s important to stay consistent. It’s easy to get distracted and lose focus… that happens to all of us from time to time. When it does happen it can be very difficult getting back in the groove. The best solution is to stay somewhat active even through the slow periods. You don’t want to forget what you’ve learned and you don’t want to lose that inspiring feeling that you are finally accomplishing some things, and learning.

If you are struggling to stay on track, try to find an accountability partner. A friend who is also trying to accomplish the same things, and partner up with that person. This way you can both work to motivate each other to keep going. It gets easier if you stay with it, and it really is the repetition that propels you to bigger and better things.

I hope these words can help a beginner getting started with internet marketing. Watch the short video here for an overview and a little more insight on the subject.

by Brett Gurney

Striving for Excellence

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Are you frustrated with your facebook posts reaching only a small percentage of your friends or fans?

Are you familiar with the term organic reach? … Do you know what it is?

It seems you’re not the only ones that are frustrated…apparently plenty have been asking Facebook what’s going on.

In this post we are going to summarize their answers to the inquiries, taken from their blog earlier this summer.

So let’s start with a definition of Organic Reach according to Facebook: Organic reach refers to how many people you can reach for free on Facebook by posting to your Page. They go on to say that they know the severe drop in reach is a pain point for many businesses, and that they are committed to helping you understand what’s driving the change.

Why is organic reach declining?

There are two main reasons.

1. More and more content is being created and shared every day … far more content than there is time to absorb or read. As a result, competition in News Feed is increasing, and it’s becoming harder for any story to gain exposure. In addition people are also liking more pages…50% more than last year, increasing the competition even more.

2. This involves how News Feed works. It’s designed to show people content that is relevent to them. They choose by looking at thousands of factors relative to each person.

According to them they have made some key changes to improve how News Feed chooses content. They say they’ve gotten better at showing high-quality content and that they’ve cleaned up the spam. The result: News Feed is becoming more engaging even as the amount of content being shared continues to grow.

Why not just show everything — every piece of content from every friend and Page — and let people decide what they want to see?

There are issues with this that create unwanted limitations. People are busy and only have so much time. They will miss content that is not near the top but that they would find most valuable to them. Facebook claims that through their testing they have determined that the News Feed ranking system offers a better more engaging experience for users.

Is organic reach dropping because Facebook is trying to make more money?

They say no, but that’s debatable for many I’m sure. They claim their goal is simply to provide the best experience possible. They also say it’s better for businesses. The more active and engaged they are in their News Feed, then the more active and engaged they will be with business content.

Is Facebook the only marketing platform that’s seen declines in organic reach?

The internet is trendy, as are marketing platforms. Search engines provided way more traffic to businesses then they do now. As the competition to rank high got more fierce the engines had to work harder to provide the most relevent and useful content, and as a result organic reach diminished. Any marketing platform that grows at a fast rate and gets saturated will cause challenges for the platform to continue to provide relevent and valuable content to the users.

Ok, there’s more content now. But what’s the value of having more people like my Page? I paid good money for my fans on Facebook, and now I can’t reach as many of them.

Fans absolutely have value.

– Your ads drive on average 50% more recall when a person sees that their friend likes your business… The more fans that you have, the more of their friends will pay attention.

– Fans give your business credibility

– The more engagement you get, the further your reach.

– Fans also make the ads you run on Facebook more efficient in our ads auction.

So, how should I use Facebook for my business?

Organic reach has diminished, yes, but organic content still has value, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed.

Having said that, Facebook is far more effective for business when you add paid advertising to the equation. You will reach a broader audience, with leads to greater returns.

How do I know things won’t keep changing?

Things will keep changing… hopefully more often for the better. Facebook says they will continue to innovate on our behalf, and that they will be more transparent and helpful to the businesses that market on facebook. It’s yet to be seen exactly what that means

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Are you having trouble recruiting new people into your organization?

Do you feel like you’re working harder and harder but getting nowhere fast? Are you pitching first and asking questions later?

In this post we are going to talk about a shift in the way you do things that might turn it around for you.

I’m sure you’ve heard some chatter about relationship building … but maybe you feel like “how I’m going to build my business if I don’t tell people about it?”. Well the good news is that you can tell people about your business, and yourself,. and a lot of other aspects of relationship building, simply by telling stories … this is the non-evasive, non-salesy approach. Stories sell, and communication with storytelling can hit hot buttons and get into people emotions. Stories touch, and they teach. I’ve always said show me a good story and I can use it to build a team or an organization.

Do you have a blog? …are you struggling with what to write? Storytelling is one of the most effective purposes for a blog. Tell stories about you, your products or services, and your business.

Here are 6 different kinds of stories you can tell, as well as some great tips for storytelling.

Stories About How You Got Started… you probably already have an About You page, but you can also get into more specific stories about your journey to where you are in your business. Anything that comes to mind…challenges, strokes of luck, coincidences, hard work that pays off, etc …. you get the idea. Or you can storytell about life experiences that relate and that led you to engage in your particular business.

Stories About How You Work … If you lead or consult… storytell about experiences that have a direct connection with your work. Use examples of how your leadership and consulting have helped others progress in their business or life. Talk about the trainings you do and how it has positively affected others around you.

Stories That Teach … Some of the best stories are ones that include a lesson. Positive stories are always good for sure… but don’t be afraid to also tell the stories of struggle that ended well… those are more real to many people. Lessons learned let people know that it’s ok to not be perfect or an expert… that there are others who struggled and figured it out, and they can learn from those who went before them. Admitting to mistakes, but how you resolved those mistakes not only educates, but also shows that you’re human too.

Stories That Communicate Vision … expressing your passions and your reasons why you do what you do are important, and storytelling is a great way to do this. What led you to choose the field or company you are in. What is motivating you aside from money. What pushes your buttons and how did you get there. Let people know you like to share your vision in the hopes others will catch it as well.

Stories That Demonstrate Values … Tell stories that exemplify your commitment to integrity and why people would want to work with or partner with you. Let the know your values and that you are serious about what you do and that you respect the industry you are in and that honesty means a great deal to you. I like to express that this isn’t a game or a hobby for me it’s how I make my living, but at the same time iI don’t compromise on my values.

Stories That Overcome Obstacles … this is big… everyone wants to hear stories about overcoming obstacles and fear..why? … because everyone has them and they want to know if they can do it too. When you give examples of your climb, including the rough spots and the dips and valleys, this can give hope and inspiration to others. Hey if this person can do it so can I! So talk about it…. tell stories about it… how you overcame and what encouraged you to press on. Let others know there’s nothing they can’t do if they set their mind to it.

And finally… keep it real. That is what people want to hear.. no hype no fakeness. Be genuine and be yourself. Just tell your stories… no one elses but yours, that’s what people want to hear… they will know it’s coming from you, and you will make friends and create relationships that can lead to partnerships.

by Brett Gurney

Striving for Excellence

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In this blog post we are going to go over some techniques for branding yourself on the internet and for expanding your digital footprint.

I always make it a point, or a part of my regular routine, to scan  the internet in search of good content that I can learn from and that I can teach. The information i’m sharing with you today is a result of that searching around, and it’s loading with great pointers for expanding or growing your digital footprint…good stuff.

I don’t do all of these YET.. a good percentage I do, but not all of them yet. Something to mention, you do not have to be an expert at anything to be successful with internet marketing. You can simply learn and teach as you go….teach what you learn and you will become known as a trusted advisor…something a lot of people are looking for. It’s also ok to teach what you are not doing yet, but that you are researching with all intent to get started with….simply pass on good information that others are publishing…become a curator of knowledge and information.

They suggest we start with the easy one, so here they go:

• Comment on Relevent Blogs – This is easy and it leads to exposure and backlinks

• Get an About.Me Account – A fill in the blank exercise that creates a pile of links pointing back to you

• Microblog Often and consistently – Use Social Media for Microblogging and do it often…there are many but have a least Twittter, Linkedin, Goolgle+, and Facebook

• Be A Picture Publisher – You take pictures so publish them…at least the ones that are relevent to your business or a resulting lifestyle from your business… This creates more exposure for you. There are many but do these Pinterest, Instragram, Tumblr, Flickr

The following are more advanced:

• Make Video’s – Don’t like making video’s? …. get a Youtube channel and get over it.

• Do Picture Shows – I’ve heard of slideShare and it’s on my list of ToDo’s. It sounds like a great digital footprint expander

• Squidoo – Create a Squidoo “lens” for greater exposure.

• List.ly – A home for lists and your posts become interactive and optimized

• Curate Professionally – I do a lot of this and I love it… I use Scoop.It, but there’s also RebelMouse, Twylah, and Paper.li

• Get Graphic – Infographics are hot… I’ve learned there are some DIY’ers that we can use Piktochart, Easel.ly, Infogra.m, and Visual.ly

• Do eNews – Permission based email marketing via Newsletter

Here’s for high achievers:

• Guest Blog – Start with your own and work towards guest publishing. Here’s the steps… blog brilliantly, go where there are no gates, apply yourself, beat down doors, publish and pray (don’t worry we will expand on this in future articles)

• Webcast – Webinars, Podcasts, Video Programs… working up to these myself.

• Get Interviewed – Scary, but massively separating yourself from all the amateurs… hopefully on my way

• Make Books – I haven’t done this yet, but it’s in my brain and it’s something I know I can do. There’s free ebooks and purchasable books. Let’s start with free and work up shall we.

Advertising:

• Adwords – expand your search success, get everywhere, and learn and improve

• Retarget – have to investigate this and see what it’s all about.

Positioning yourself to get lucky: How? … by doing a lot of this:

• Bookmark Sites – don’t know a lot about them but from what i understand they are not dead. Think Stumble Upon, Reddit, Digg, Delicious, and more

• Feeds – RSS Feeds… tools that push your content to readers that want it or sprinkle it automatically across social networks

• Groups – good old fashioned networking….something I’ve never done. Meetups, SVForum, Foreigners .. maybe someday

Yes…pretty vague I know but not to worry…this is going to be fun…so much content here to expand upon. So watch for coming articles breaking all this down as we learn more about how to expand our digital footprint.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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Are you new to facebook marketing, unsure of what to do, or how to do it properly?

Do you want to know what the most common facebook marketing mistakes are and how to avoid them?

In this post we share highlights with you from a great pod cast interview with social media expert Brian Carter, author of The Like Economy and LinkedIn for Business, conducted by Michael Stelzner of Social Media Examiner.

Brian develops strategies and social media fanbases for companies of all sizes. In the article he talks about the misconceptions that facebook is like other marketing channels. But it’s not like other marketing channels and if you treat it as such that would be a mistake. You won’t be leveraging it as you could be. Facebook doesn’t work so well for product marketing. That’s not the behavior that people are doing and that they want to see. You have to USE facebook not just treat is as a means to sell products.

This requires a mind set shift. Moving away from features to benefits can be advantageous, but still not good enough. Bridge the gap by selling the dream and the vision. Turn your message into images, humor, education, motivation, inspiration, and provide solutions to problems. Content creation and content curation (other people’s stuff) will get the attention of your readers. If you are not putting out engaging content that compels people to like share and comment, then you are committing facebook marketing mistakes, and your fans will stop getting your posts due to facebook’s formula. Experiment with new posts regularly and gauge the engagement using the reports that are available.. and get personal.

Some of the biggest mistakes people make when posting on facebook is not reaching the right people. Another mistake is not reaching enough of the right people, and not reaching those fans over and over again. Facebook’s edge rank algorithm regulates this reach and if you are not giving them what they want to see you get lost and forgotten. Give them what they want… more images than links. Then you have to persuade them and stay in front of them until they are ready… shorten the sales cycle if you can. Use your metrics and reports so you know what’s working and what’s not.

It’s not about how many fans you have or how many fans you get… it’s about how many of your fans newfeeds are your posts showing up in. Yes you have to keep growing your fanbase but you also have to be creative and constructive in your posts  to keep growing engagement. Quality fans is where it’s at today…are they good customers or prospects, are they passionate people, are they affordable, and are they buyers.

Here’s our hot marketing tip for the day…if you get anything, get this… if you are sharing content and you want maximum exposure…..dominate with images…it’s the new way and it’s what facebook users most want to see. The bigger the better. Use the new image upload feature on your business page and upload a high quality image to your post, however you have to do it. Take from articles including the beginning words of the article, or any cool image of the original blog post – include text and paste in the link. Now you have clickable images that will get you better calls to action.

One more big tip…after you add your attention grabbing image, your text should include “click Like if ….” (fill the blank with anything relevent and that will get people to engage. This is a call to action that will get people to like your post. The  more that like your post andAnd make sure your image is linked to wherever you want them to go when they click to open.

by Brett Gurney

Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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