I see a transformation that makes things easier and more affordable to perform the tasks used to generate leads and build lists.

Anything that helps to get a message across makes our job of building teams and downlines more enjoyable.

So in this post I'll just highlight some of these exciting changes we are seeing in this evolution of internet marketing that is taking place in today's world.

The Rise of All-in-One Marketing Tool Suites

This one really got my attention. It really saves a lot of money.

Before, we had to acquire and collect all the tools needed from different sites or platforms. And that got expensive. Autoresponder here, link tracking there, page builder over there, pop-up creator somewhere else. You get the idea.

And of course, hosting ... that was always a stand alone. So you can imagine how this all adds up.

Today though, we know of several all-in-one marketing tool suites that are excellent. The one we chose to use has high quality everything ... even advertising. It is our main hub and it's brilliant.

And so much easier. We can manage and implement our entire strategy all under one roof. No more tool juggling acts to deal with. This is a huge improvement.

The Ongoing Evolution of Social Media

These platform also have paid advertising programs for those that want to widen their reach even further. There really are no limits and it's can all be incredibly efficient when you learn the ins and outs.

The Power of Video Marketing

Video marketing has exploded in popularity. The YouTube platform is the most popular, but there are others. Videos are great for showing off your products, telling your story, doing screen recording tutorials. or just sharing any other content that you wish to share. 

With the advancement of technology, there are a ton of easy to use video editing and production tools. This opens up a whole new world to novice video people. Creating videos that are engaging and that look and sound professional is now doable for anyone.

There are also easy to use and understand video tools and services that help with SEO structure to assist in marketing your videos and will help them go more viral.

These services also help in adding custom captions and sharing capabilities. Some video tools do an incredible job in taking long videos and cutting them up into short snippets for you. Apply these to make shorts and reels for your favorite social platforms. It saves a ton of time and is stress free..

Internet Advertising: Taking The Mystique Out

Demystified the process of placing ads all around may be the most "modern marketing' piece to the whole puzzle, but still "some work and some don't", so that's what we have to figure out.

There are mailers that provide opted-in people to mail to, rotating link posting services, banner ads services, surfing for credits to have your ads shown, solo ad services, and a ton of variations of all these. Some fall under the "paid advertising title, and some are "free advertising.

As you can imagine, paid advertising brings faster and high-quality results, but there are some free advertising services that can be made to work.

At the moment, we are testing a ton of these and will be reporting on results in blog episodes to come.

A Summary Of This Evolution of Internet Marketing Post

So whether you're a seasoned marketer or just starting, I'm hoping i can pass on some good tips and techniques.

Stay tuned for more posts on the latest trends, tools, and strategies that are shaping the future of internet marketing. It's great to be back, and I can't wait to reconnect with all of you!

Best regards, Brett Gurney

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We Have To Create Our Big Win

A big win in your business adds fuel to your fire and will help kick your business into the next gear. And it's a building block for more wins to come. A series of little wins will become that big win that we all strive for.

Our big business wins will come from a series of little wins, and defeats too. No one wins all the time… but we create wins through planning, taking action, sheer determination and lots of hard work.

We have to create a win of some sort, to establish ourselves as leaders. Winners attract others that may want to work with us.. And when we do, we show others what we did, and how, and that they can too. And we create followers doing it. To create followers, we become winners.

Everyone’s Business Win is different

Promote Your Big Win

Use your big win to further your success in your business and promote it to the world. Encourage others and establish yourself as a leader.

People are looking for winners. They are wired to join winners, winning teams, and leaders. Talk about your big win. Share how you accomplished it, what it took, and how you feel about hitting that mark … and create that followership.

Everyone loves hard workers that make things happen. It’s inspirational and shows anything is possible.

Big Wins In Your Business Come from Win Stacking

No one wins all the time …it’s a process…and sometimes a long drawn out process. But then the exhilaration and rewards are ten fold. So talk about those little wins and those defeats along the way. And learn to turn some of those defeats into wins.

Learn to turn the negatives into positives. And keep going. Win stacking never ends. It’s a continual ongoing process. A map and a path to success.

That victor’s mentality can push anyone to the extreme. We push the envelope and strengthen our win muscles, not our defeat muscles. And we continue on our path to our big win.

How will that big win make you feel

Set your mind that failure is not an option. The only option is to get that next win…and keep going. There’s no better motivation than progress. Just keep going.

That Big Business Win Is Yours For The Taking

Not sure how? Most don't. At least not at first. So you have to learn. You have to research, study, and learn. Find those that are successful in your niche and do what they do. Get a mentor.

But whatever you do don't fall into that training trap. If you find yourself getting stuck in training then throw it away and just take action. Taking action and learning from your mistakes, and from your successes, and from your wins, is the best way!

do you like motivation and training tips?

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the 5-7 hour work week ... Really? No Not Really!

"If it's to be, it's up to me".

I'm the one that has to make this thing happen. And trust me, my mind is going to have to be in the right place. I must be mentally fit, fully prepared, and ready for the challenge.

That's the hard truth about mindset. It's not something that requires a lot of learning. You already know how to work your ass off. You just have to do it now.

Massive action comes in many Different forms

Massive action doesn't always mean a massive recruiting campaign. Often times it does, but not always.

It can also mean brainstorming, developing ideas, learning new skills online and off, learning new tools, creating content, building websites, encouraging and motivating team members, creating relationships, studying the company, the product, and the business model ... and more.

If you are doing these daily then you are taking massive action. Your mind is in the right place. If you're not doing these things, then you'll need to attend some mindset training for success. But just a couple. It's most crucial to take in a training, and then put it into action.

don't get stuck in the training vortex

Training after training after training. eBooks, seminars, recorded calls, conference calls, webinars. Without applying what you are learning.

No, no, no. 

I said it before. I'll say it again. You are better off just doing the thing.

Put the training down and just do the thing. If you do it wrong great! Do it right the next time. Then get better until you get good.

You will develop skill sets that will take you much further than becoming a classroom mindset expert.

I'm not knocking training. it has it's place

I'm no expert. I'm still training and still learning. But a huge part of my training is through application and action taking.

I don't know it all. I simply teach what I learn as I learn it. From experience. Not from reading books. That's how it begins many times, but I won't teach it until after I do it.

Unfortunately there are a lot of trainers out there who don't operate on this principle. Some of them are just selling something.

Conclusion: Mindset training for success ... is it necessary?

So here's my conclusion:

Mindset training, just as any training, can help. There will be plenty of times along your adventure where a specific training will help your forward progress.

Mindset training, just as personal development training, is something that a person can be doing in their spare time, in between income generating activities.

It should never take the place of taking action and becoming self taught through application and performance.

It is the self-taught-through-action routines that will develop you into an experienced marketer faster than anything else.

That is the training that will instill in you much needed skill-sets and that you will remember the most. Learning by doing is unmatched for thoroughness and completeness.

Spreading positivity and showing self-confidence will remain popular to those who are searching for a leader. Providing value to the marketplace will never grow old. Anyone who displays skills and can lead and teach will always attract others.

Especially those who are wanting to start a business and need a good sponsor to guide them.

Leaders are still doing it, and prospects are still following it. But all the wanna-be attraction marketers have fallen by the wayside. Those who were talking about it because it was trending are gone now. Just like every other fad.

And just like every other fad, those who are the real practicers are still there practicing. There's just no reason for them to talk about it. When you are doing, you're not talking.

When fads fade away, those that jumped on the bandwagon will go back to business as usual. Before you know it, the idea has left their minds completely. Maybe they tried for a while and it didn't work. Or maybe they just thought that talking about it enough, something might happen.

Although the concept of attraction marketing is alive as much for offline marketing as it is for online marketing, the difference may lie in that offline marketing is more of a constant. It doesn't change a lot.

Online marketing on the other hand is changing at the speed of light. And it's why I believe the practice of attraction marketing is more critical than ever. Internet marketing is highly competitive, and it's technical. It moves fast. What worked last year or even last month might not work today.

Attraction marketing is a marketing strategy that attracts prospects and team mates to you that want what you are offering. Not necessarily just the products you are offering. Rather your expertise and ability to use the internet and the tools that are available to build a team.

So you provide value that others can benefit from. Of course they are going to be attracted to you and your team. If you show people you can help them, teach them, and guide them, they are going to want to work with you.

When people see you have the ability to use the internet and social media to build a business, they will want some of that. So you show them by providing the content. And then when they see you are willing to teach them as your sponsor ... well, that's a pretty good hook.

You both benefit. They join your team and you teach them how to build it. It's a win-win for both.

Here at Brett Gurney.com we like to post about various things … but it all has something to do with online or internet marketing, and how we can help others do the same thing.

Our industry has changed a lot the last few years… it’s ferociously competitive now. Everyone has a multitude of choices for companies, products, sponsors, teams, and systems.

It has become imperative, in order to be successful, one must stand out. We must set ourselves apart from the crowd, or we will for sure get lost in the crowd.

Every day I watch this happen with people who just don't want to take the time or make the effort to learn a few basic skills that can set them apart. It doesn't take much. No one has to be an expert at anything. A few basics and teach others what you learn. 

And you'll be surprised at the engagement that will come your way.

The scenery has changed over the years. What used to be wide open space has now become elbow to elbow standing room. So has the way things are done on the internet…. what works and what doesn’t.

Attracting others to what we are offering is the bottom line – am I right? And I don't mean to our company and our product. I mean to our ability to teach others how to build a business on the internet.

We absolutely MUST give people a REASON to want to partner up with US, as opposed to the all the others that are also battling for every person’s attention.

What happened with attraction marketing for us is that not only did we realize it must continue, but that we had to get better.

Yes you do have to find a leader that is willing to show and teach. But then you have to be willing to engage and implement. It's up to you to take what the leader is showing you and running with it. They will show you but they will not do it for you. That's your job.

What happened with attraction marketing? Not a darn thing ... it's alive and well and thriving ... and it has to be. There's just no way around it.

Once you learn, then you adopt the attraction marketing mindset yourself. You take over. It's your turn. You'll know what to do. You've been watching it long enough.

When you learn to set yourself apart from the crowd by learning these marketing skills a whole new world will open for you.

But it's imperative. There was a time when a good product, a good opportunity, or a good compensation plan was enough to win over the “opportunists” lurking about on the internet. Not any more.

There are products and opportunities everywhere…some are good and some not so good, but they are everywhere.

It has become a requirement. It is necessary now to separate ourselves and what we are offering from all the others… and it’s you that’s going to make the difference. You MUST be offering something that will attract others to YOU…to give them a reason for choosing YOU over all the others.

Maybe you can relate to this ... “I tried everything my company and upline told me to do. I talked to all my friends and family and I made a list of 100 people I’ve known throughout my life and attempted to contact them about my business. Then I practiced my 30 second elevator speech and tried the 3 foot rule ... and nothing worked.

Then i hit a brick wall and ran out of people to talk to. My sphere of influence is limited. I don’t know a lot of people and I don’t have a lot of connections.” Does this sound familiar? You are frustrated but you still have hope. There must be a better way.

There is nothing worse than chasing people around that have zero interest in what we are offering. It’s an easy call to say that the most qualified prospects are those that are coming to you… not someone you found. Sometimes it’s hard to get, but when you learn and realize that not everyone is a prospect your life will become much easier.

There is a better way. It’s time to take your business online and it’s time to learn the art of attraction marketing. Just think if you could have people asking you about your business …wouldn’t that be a switch.

People buy from people, and repeat business comes from treating those people right ... not from the old burn and churn practice. We stay around, we make ourselves available, we provide support and training, and we continue to offer solutions to problems.

It’s so important today to establish an online identity…even for those who are good offline marketers…why? .. because people sponsor shop, and the first thing they do now is go online and search you out. If you cannot be found they will move on so you better have a decent online presence. It’s just the way it is nowadays.

Often times when a prospect comes to you they have already checked you out online, and they found good quality content so they sought you out. They want that leadership and those people who do come looking for you are infinitely more qualified than anyone that you could ever approach.

Start learning to be that attraction marketer for the new year and the years to come. Make 2019 your year of change.

The training is available and it's all free. We live in the information age. You just need to get a little resourceful and learn how to search online. 

You will and you must acquire the skills needed….develop yourself out. Create your image, your brand, and your niche and bring more to the marketplace…. that’s how you attract business to you. You are the CEO… it starts with you and it ends with you.

Attraction Marketing is a different way of thinking and a different way of doing things. It is aggressive, engaged, action taking. It is mentorship and leadership by example…a different approach to the way you conduct business…and it’s gratifying.

Realize that with you as the CEO … you are the business and you own it. If something were to happen to the company you are representing it’s not complete devastation. 

Is it an inconvenience when a company goes belly up on you? Of course it is but it’s far easier to rebuild when you own the organization…when it’s your list and when all your subscribers look to you as the leader.

Stay on this course…continue to follow along and learn with us. We are students too but we just teach what we learn. You can do the same thing.

I hope you enjoyed this complete guide to Attraction marketing. I also hope that now you fully realize the only thing that happened with attraction marketing is it becoming the new standard for success in the team building industry.

If you like this content please leave us a comment to let us know! And if you want more Internet Marketing Tools, Tips, and Techniques please subscribe to our newsletter below!

Not everyone is in one place online. Diversify to reach more of those people. Stick to your niche, but find them in different corners of the internet by using various delivery methods.

In this post we will cover 10 basic marketing methods you should know and learn. You won't become an expert at all of them. No one ever does. At least not for a good many years. But the ones you are not overly familiar or comfortable with can be won over with a little practice.

There's a reason why I chose content marketing as #1. It's probably the most influential to your online success of all the other basic marketing methods we are going to go through today.

If you don't want to create the content yourself, and you have a budget, you can hire someone to do it for you. Or you can distribute PLR content (Private Label Rights). PLR gives you the authority to distribute other people's content who have given you permission to do so. With PLR you can even change and add your name as the author. It's really quite versatile what you can do, and it's a great way to get started if you are a beginner.

Is the term "content marketing" causing a question mark in your brain? Here's a good Basics of Content Marketing article you might like by Jodi Harris.

Technically this could be included in content marketing. But it's another one of those can't-do-without basic marketing methods that needs to have it's own category. It's just that important on it's own.

Get a good YouTube channel going, with lots of views and subscribers. Learn to optimize the videos to get placed high in Youtube search. When someone comes along and types in one of your keywords, they'll see your videos.

Customizing the videos is fun and easy to do. You can add intro's and outro's, transitions, elements, music, and more cool stuff. So now you're having fun sharing your message. Video is one of my favorite marketing methods.

Video has now become so popular that it is and will remain forever one of the most basic marketing methods that every networker must learn, know, and use.

Creating the PDF is not difficult. There's plenty of training available. You'll also need a landing page with opt-in form and a good image of your ebook. Again there's plenty of training available. And of course an autoresponder service to complete the funnel for proper deliver of your free book or product.

When we speak about basic marketing methods, blogging ranks among the most needed as well. This one can fool you though. A new marketer must learn exactly what blogging will lead into, and how it's such an integral part of the big picture. For a newbie, it would be easy to pass blogging off as an annoyance without a lot of merit. But nothing could be further from the truth.

Your blog will be your home base. You can send traffic there so people get to know you, and to build your list. The blog merges with email marketing in this way. You can also get your blog posts ranked on Google. You'll be learning all about SEO for this aspect of blogging, which can be richly beneficial in it's own right.

Sharing your blog posts on social media is an excellent way to promote your business without being spammy. And it will help you establish yourself as an authority figure in your niche. This one aspect of blogging alone is a highly beneficial marketing method that deserves your full attention.

Blogging is for everyone. It teaches many different aspects of marketing on one platform. How to write for Google for SEO purposes, and how to write for UX (user experience).

You will learn to optimize the posts and web pages for both Google and for UX, how to build a list, and how to connect your blog with your Facebook. And finally, it gives you a base to drive traffic to ... so you can learn that as well.

So start blogging.

But you don't want to just post your timeline and nothing else You also want to have regular conversations with people. This is more personal, and will get you more reach with Facebook.

That's right, just talking to your friends through messenger and commenting will get your posts seen by more people. Without this engagement Facebook is only showing your content to a fraction of your friends list.

So strike up casual conversations with people through messenger, and see where it takes you. This should be part of your daily routine.

Facebook Ads are a learned skill, but once learned can bring some good returns. Take your time and get accustomed to the ins and outs of creating successful ad campaigns. Start slow and low (low budget). Do some testing, get the hang of it, and scale up from there.

If you use your phone and images a lot, jump on Instagram. Statistics show it can be very beneficial to those who do. And also Pinterest. Learn it and test it. See if there is a market there for you.

Linkedin is popular among businesses, corporations and professionals. Not so much for network marketers. But you can get some traction there if you are presenting in a professional manner or if you want to shoulder up with some other corporate folks.

Some people, especially newer networkers, may tend to overlook social media as a viable marketing option. They may think of it more as a fun or social thing to do in their spare time. It is that, for sure ... but to not realize social media as one of the essential and basic marketing methods would be a mistake.

There is incredible potential of marketing benefits with social media platforms. It just needs to be done in the correct way. And the best way to learn the correct way, is to just get in there and start figuring it out. Adding conversations, comments, valuable and beneficial content will get you places.

The final say is up to Google, but we as marketers can surely do our parts to ensure we are in the running.

Google looks for "optimized" web pages to be the ones to show in search results. So how can we help? By learning how to optimize our pages and blog posts. This is called getting ranked by Google.

You'll also see the term SERP (search engine rank page) used often. That is the page you see when you search for something on Google. You want to be on page 1.

SEO is big business ... huge business and it doesn't cost anything to get on the "organic" placement sections. At least not directly. Of course you will have time, money, and effort in learning, and in hosting and maintaining websites. But the time investment can ultimately bring big returns. 

SEO may not be among the highest of basic marketing methods for the beginner. But as you advance with your marketing it will become more of a priority. It's another area where your blogging will come into play, and be a big piece of.

SEO can seem technical and scary, but companies like Yoast will make your SEO journey much easier. They make a plugin for WordPress that will have you point and click optimizing your posts in no time.Here's an SEO Basics article you might get a lot out of. 

We could devote an entire post to Google Ads. In fact we probably will in the near future. So be on the lookout for that one.

Most people on these platforms are there for the same thing, promoting their bizopp. It can be a bit like chasing a tail.... but you'll get exposure and some brand awareness. It's also a good way to get hits on your websites that Google will pick up on. That's how these internet advertising programs can help to get your websites ranked higher on Google.

You'll want to learn about backlinks too. Link building for Google is something that you will for sure want to learn as you advance. It's a big factor with SEO.

It's okay to have favorites, we all do, but you still want to diversify. There's not any one method that can take you as far as utilizing many methods. Start with these 10 basics.

Get started right away with what you know and what you are good at. And while you are doing those things, start learning and implementing the others.

Content marketing is king. It's a broad category that includes much of what we then singled out.

Video marketing, blogging, and social media make up the bulk of your content marketing. You will learn how they can all tie in together for a smooth and robust plan of getting yourself out there and everywhere.

These 10 basic marketing methods are by no means something that anyone would expect you to learn overnight or all at once.

Take your time, get good and familiar with one, then add the next. Keep doing that until you consider yourself to be a proficient online marketer.

And then keep adding on to your skill-sets. Don't ever stop. No one is ever so good so as to not continue learning.

That is what we believe. Our belief comes from experience ... but why is it?

Sure you can have organization without a daily routine and without taking daily action. But maintaining motivation is difficult if you're not doing something to work on your business every day. It could be just for a short time, or a small daily business task, but it's enough to keep you motivated.

Without daily action it's just too easy to let things get away from you. We see it happen time and again. People who were super excited about their business lose their drive and motivation from a lack of regular business activity. We see this happening from not having a daily routine. 

Becoming removed from your business motivation is easy to have happen if you're not careful. Especially if you don't have that all-important regular schedule. It's critically important to treat your business as a real business... even if you are your own boss.

Anyone can become successful online if they really want to.

There are no secrets or magic bullets. It does not require special skills, or any specific experience. It only requires a burning desire, and an ongoing determination and persistence.

What matters is what you are doing on a consistent daily basis. Performing regular daily actions to gain and hold momentum is what matters.

Some people don’t know what to do…what to include, or what daily actions they should be performing. And that's ok.  There’s plenty of training available. Not knowing what to do daily is just not a valid excuse. We, or very many others, can point anyone to the proper training.

So…the training then becomes part of the daily action. Soon you’ll be adding income producing activities to the routine. Connecting with others, presenting the information, and showing the plan.  Using the tools, inviting others to events, saying less to more people, working on your mindset and personal development, and so on.

The training just becomes a part of it, and is what leads to these regular activities. But the consistency of daily activity is what matters. Not how much you know, or how good you are, but rather how often you are doing the things you know how to do.

But now I’m going to contradict myself. Yes that’s right. There is one other thing that is more important to your online success than taking daily action, and that is WHY you are taking  the daily action.

Performing daily activities for your business will not work and will not last, if you do not know why you are doing what you are doing.

Having a good enough reason for performing your daily activities is the one thing that will keep you doing them. It’s the one thing that will help you stick to the tasks at hand.